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Our client, a fast-growing health-conscious CPG brand in the snack space, is seeking a Brand Marketing Director to join their expanding team. This role will be responsible for leading integrated marketing efforts that drive brand awareness, consumer engagement, and revenue growth across both eCommerce and retail channels. The ideal candidate is a strategic and creative marketing leader with a proven track record of building disruptive consumer brands and executing high-impact, data-driven campaigns. This is a full-time role based in Jericho, New York with in-office requirements Monday – Thursday. Salary range $140-160k + 20% bonus.
Job Responsibility:
Lead the development and execution of integrated, 360° marketing strategies that drive brand awareness, trial, and loyalty
Own key marketing channels including social media (paid and organic), influencer marketing, PR, partnerships, experiential, and eCommerce marketing
Develop and execute breakthrough campaigns across digital and physical channels that resonate with target audiences and deliver measurable results
Manage and activate strategic brand partnerships (e.g., sports, media, influencers), maximizing reach and impact across channels
Oversee content and marketing calendars, ensuring consistent and timely delivery of creative assets and campaigns
Maintain and evolve the brand voice and visual identity across all consumer touchpoints
Partner cross-functionally with sales, eCommerce, operations, and commercialization teams to align marketing efforts with business objectives
Collaborate with eCommerce teams to develop conversion-focused creative and optimize retention strategies
Analyze campaign performance, consumer insights, and market trends to inform strategy and optimize results
Identify new growth opportunities and marketing channels to expand brand reach and relevance
Manage marketing budgets, track spend, and ensure efficient allocation of resources
Prepare and present marketing updates, recaps, and strategic recommendations to senior leadership
Lead and mentor a small marketing team, while also managing external agencies and vendors
Requirements:
8+ years of experience in brand marketing, preferably within CPG, including experience in high-growth or startup environments
Proven track record of building and scaling consumer brands through integrated marketing campaigns
Strong experience across social media, influencer marketing, and digital marketing channels
Experience managing and analyzing marketing performance across both eCommerce and retail channels
Demonstrated leadership experience, including managing direct reports and cross-functional teams
Strong project management, communication, and storytelling skills
Ability to balance strategic thinking with hands-on execution
Bachelor's degree required
Nice to have:
Experience working with agencies across creative, media, PR, and influencer marketing
Familiarity with Shopify, Klaviyo, or similar eCommerce/CRM platforms
Experience in the better-for-you, wellness, or food/snack categories
Strong cultural awareness with a pulse on trends, pop culture, and consumer behavior