Brand Marketing Director, Lifestyle - Saucony

• Responsible for directing the marketing of the lifestyle category, which includes developing and implementing brand strategies based on sound analytics and insights that drives growth for brand
• Leads the development of insight driven, best-in-class, full-funnel integrated consumer marketing programs (from brief to post launch analysis) with internal and external agency partners
• Partner with and lead internal and external cross-functional teams to develop and execute program to deliver against brand goals
• Able to analyze and optimize performance of marketing plans by using data to identify key insights that can help drive decision better actions, decision making and continuous improvement
• Partner closely with global cross-functional teams including product, media, PR, and account to ensure plans reach key consumers, meet brand goals and are creatively consistent
• Manage a team of junior marketers, leading them in building effective plans, investing time in coaching and developing their marketing competencies
• Maintain in-depth understanding of the consumer, category, competition, and trends and transform into insights and opportunities to grow the brand
• Partners with consumer insights team to identify category trends and consumer unmet needs, and build and action learning plans from idea to opportunity sizing through consumer validation
• Manages the development of seasonal category sell-in and sell-thru materials for global product marketing stories
• Responsible for managing calendar, timelines & budget
• Determines seasonal cadence and structure of regional marketing share outs
• Performs duties consistent with the Company’s AAP/EEO goals and policies
• Performs other duties as required/assigned by manager

• Bachelor’s degree or equivalent experience required
• 8+ years of marketing experience
• deep understanding of brand building and passion for developing and implementing customer-obsessed, insights-driven integrated marketing campaigns
• Demonstrates entrepreneurial spirit and growth mindset
• Strong understanding of consumer behavior and trends
• experience within sporting goods, footwear and lifestyle a plus
• Strong leadership skills with the ability to collaborate and influence effectively across cross-functional teams
• Ability to operate independently and operates with equal parts imagination and execution
• Brings a strong team mentality approach to their work and comfortable driving and influencing change
• Strong analytical skills with the ability to leverage data, clearly communicating findings and implications to drive action
• Proven ability to transform a strategy and vision into actionable integrated marketing plans in a rapidly changing, fast-paced organization
• Strong written communication skills and demonstrated comfort level with public speaking
• Solid understanding of global markets
• Able to multi-task and prioritize projects

experience within sporting goods, footwear and lifestyle a plus