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Brand Marketing Assistant Manager

China, Shanghai 450000.00 - 500000.00 CNY / Year · Job Posted June 01, 2026
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Job Description

This brand is celebrated for its unique ability to seamlessly merge high-performance functionality with avant-garde design aesthetics, setting new standards in the industry. By consistently pushing the boundaries of technical innovation, it ensures its products meet the rigorous demands of professional sports while maintaining a cutting-edge look. The brand has cultivated a devoted following that spans from dedicated athletes seeking peak performance to modern fashion enthusiasts who value style and quality. About the Team: This team acts as a strategic hub within a global sports group, seamlessly integrating Marketing, Retail, and Community departments to maximize brand impact. It serves as a vital connector, bridging local execution with global vision to ensure strategies are both globally aligned and locally relevant. The team works cohesively to deliver unified brand initiatives across diverse markets, fostering strong engagement and consistent brand identity. About the Job: You will lead end-to-end product campaigns, orchestrating complex cross-functional projects specifically for performance footwear and apparel lines. Acting as the key link to Global HQ, you will facilitate precise communication and alignment between international stakeholders and local teams. The role requires ensuring creative excellence in execution, translating global marketing concepts into impactful local market activations.

Job Responsibility

  • Lead end-to-end product campaigns for performance footwear and apparel lines
  • orchestrate complex cross-functional projects
  • act as key link to Global HQ
  • facilitate communication and alignment between international stakeholders and local teams
  • ensure creative excellence in execution
  • translate global marketing concepts into local market activations

Requirements

  • 5+ years in brand marketing, specifically within functional footwear or outdoor categories
  • deep passion for niche sports culture
  • strong presentation skills
  • refined aesthetic judgment
  • fluency in English

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