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As part of the Agency Habitat team, the Brand Manager is a primary link between our clients and the agency, responsible for maintaining a tight relationship with specific accounts, identifying needs and selling Agency Habitat services and talents to meet those needs. You’ll be a key day-to-day agency representative to the client and maintain a highly responsive service orientation in all transactions. You must be knowledgeable in both the client’s business and the agency’s business, expanding your skill set during the time in this role. You’ll be responsible for supporting senior team members with creating brand identities through research and applying experience to uncover an in-depth knowledge of the organizational process, competitive threats and opportunities of a client’s business. Your job is to keep projects on track and moving forward, review creative execution to ensure the brief and strategic goals are met, manage expectations and keep the communication flowing. You will also assist in managing the campaign measurement process to ensure that clients and the agency are aligned on key performance metrics, establishing realistic business goals, providing accountability through reporting and analytics, and providing optimized strategies moving forward.
Job Responsibility:
Act as an account lead both internally and externally on assigned accounts
Educate clients on agency philosophy and processes
Grow and develop existing accounts
Collaborate with internal media, creative and research staff to develop marketing strategies
Serve as liaison with other agency partners
Schedule/coordinate meetings
Support senior team leads with developing proposals
Develop creative briefs
Negotiate with clients regarding details of campaigns and projects
Effectively present, sell and defend all agency work/proposals to clients
Quickly and accurately relay client feedback
Keep apprised of progress of clients’ projects
Review and approve all work before it moves into final production
Oversee execution of approved programs
Inform team leads of client’s short and long-term goals
Consistently update and maintain client projections
Utilize project management system to forecast team traffic
Keep apprised of clients’ brands/products/services/marketing developments
Ensure team members are provided with appropriate research materials
Brief creative, media and interactive staff
Analyze client input to produce full marketing/communications plans
Work in a proactive manner with team leads to provide client marketing plans
Maintain agency/client relationship
Act as host/hostess for visiting clients
Mentor associate brand managers and brand coordinators
Develop scopes of work detailing tactical descriptions
Complete billing reports and invoicing for assigned accounts
Review/manage account retainers, scopes of work and project estimates
Review reports on client campaigns and project financial details
Review financial reports
Constantly monitor existing accounts for growth opportunities
Contributes to onboarding new accounts
Perform other tasks as assigned
Requirements:
B.A. in Business, Management, Marketing, Advertising, Journalism, Public Relations or Liberal Arts
3+ years of relevant agency experience, including public relations, marketing or consulting
knowledge of healthcare or digital development and social media marketing preferred
management experience a plus
strong verbal and written communications skills
aptitude for analytical thinking
sense of entrepreneurship
strong presentation skills
personal organization
developing interpersonal skills
occasional overtime and travel required
may work some odd hours
Nice to have:
knowledge of healthcare or digital development and social media marketing
management experience
What we offer:
competitive salary with potential bonus opportunities based on company and individual performance
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