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As part of the talented Brunswick Boat Group marketing team the Manager, Brand Marketing of Crestliner leads North America marketing for this well-established, high-performing brand. This role blends strategic vision, brand leadership, and hands-on execution to drive growth, elevate brand awareness, and deliver compelling customer and dealer experiences.
Job Responsibility:
Lead North America brand strategy and positioning for Crestliner
Develop and execute annual marketing strategies and integrated campaigns
Serve as the expert on Crestliner’s target boaters
Partner with Product, Engineering, Regional Marketing, Sales, Digital, and Analytics teams to bring boats to market
Lead content strategy and production for product storytelling
Plan and execute brand-led events and experiential activations
Monitor brand health, campaign performance, and competitive activity
Own the Crestliner marketing budget
Requirements:
Bachelor’s degree required
MBA preferred
6-10 years of leadership in brand/marketing management for consumer products
Strong track record of experience with both B2B and B2C marketing
Excellent communication and interpersonal skills
Proficiency in directing the creative process for integrated marketing campaigns
Ability to persuasively present ideas to colleagues and senior management
Skilled at managing large projects and meeting deadlines
Intermediate to advanced user of Excel, PowerPoint, and Word
Willingness to travel up to 10% of the time to trade shows
including travel to Canada
Ability to be in the office 3-4 days a week at the New York Mills, MN location.
Nice to have:
Marine experience a plus
What we offer:
medical
dental
vision
paid vacation
401k (up to 4% match)
Health Savings Account (with company contribution)