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We are seeking an experienced Brand Manager responsible for leading brand and product strategy, from marketing planning to new product development. This role drives brand growth through customer insights, campaign execution, and effective budget management across multiple channels. It involves close collaboration with internal teams and external partners to deliver successful product and brand outcomes.
Job Responsibility:
Develop and implement short-term and long-term brand marketing objectives and strategies
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Plan and monitor Advertising & Promotion (A&P) spend within budget to achieve yearly goals
Identify the effectiveness and impact of current A&P initiatives with tracking and analysis, and optimize accordingly
Conceptualize and formulate new product development (NPD) and administer all NPD projects, including liaising with internal departments and third-party vendors
Work closely with the Sales Department on the implementation and management of brand promotions, trade events, and communications campaigns
Lead and brief internal/external designers to develop creative ideas for marketing and promotional materials
Liaise with media agencies to design effective advertising plans (traditional media to digital marketing)
Manage and build social media platforms to connect with consumers effectively
Monitor industry and competitor activities
Requirements:
Bachelor's Degree in Marketing, Business, or a related field
Minimum of 3-5 years of working experience in brand management, preferably in the FMCG or skincare/personal care field
A high level of analytical and communication skills
Strong commercial mindset and experience in data-driven brand strategy
Computer literate and proficient in MS Excel and PowerPoint
Strong command of business communication languages - English and Bahasa Malaysia
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