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Brand Manager

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Social Value Portal Ltd

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Location:
United Kingdom , City of London

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Category:
-

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Contract Type:
Not provided

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Salary:

45000.00 GBP / Year
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Job Description:

Barchester Healthcare is looking for a dynamic Brand Manager to join our Brand Team and play a pivotal role in shaping how we engage customers across the UK. Reporting to the Head of Brand Marketing, you'll develop and deliver a compelling brand proposition that drives engagement, strengthens our reputation, and supports commercial performance across our portfolio of care homes and hospitals. This is a role for someone who thrives on collaboration, understands what truly matters to customers, and can translate that into powerful messaging and tools that support our teams on the ground.

Job Responsibility:

  • Create and refine the key messages that matter most to our customers
  • Build strategies to grow awareness of our homes and services
  • Use demographic insight to tailor brand activity to our audiences
  • Work with stakeholders to bring our Care & Life Enrichment Framework to life externally
  • Stay ahead of industry trends to identify opportunities and risks
  • Oversee the development of print and digital collateral that inspires confidence and drives enquiries
  • Ensure all customer-facing materials reflect our brand guidelines and tone of voice
  • Partner with the digital team to maintain a cohesive brand presence across all channels
  • Lead the creation of event collateral and assets through our web-to-print system
  • Develop self-serve tools and guidance that help homes drive engagement and enquiries
  • Ensure a smooth, intuitive customer journey for teams using these tools
  • Lead a team that delivers exceptional customer service and fast response times
  • Gather feedback from homes to continually improve support and resources
  • Oversee the full delivery of our flagship annual awards (Barchester Care Awards)
  • Manage cross-functional teams to deliver a high-quality event on time and on budget
  • Support the coordination of the in-person event for 450 attendees, plus live streaming to homes and hospitals
  • Maintain regular communication with Operations throughout the process
  • Analyse data to identify trends, opportunities, and areas for optimisation
  • Report on performance and adjust strategies accordingly
  • Oversee brand investment to ensure it delivers against our objectives
  • Set clear objectives aligned to our brand strategy
  • Foster a culture of continuous improvement, collaboration, and engagement with Operations

Requirements:

  • A confident brand marketer with experience developing propositions and multi-channel messaging
  • Strong stakeholder management and communication skills
  • A strategic thinker who can translate insight into action
  • Experience leading teams and managing multiple projects simultaneously
  • A passion for delivering high-quality work that supports both customer experience and commercial goals
What we offer:
  • Access to a range of retail and leisure discounts
  • Access to a range of wellbeing support and Best Doctors Service
  • Opportunity to develop within a hugely supportive team
  • +10% Bonus

Additional Information:

Job Posted:
May 14, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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