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Our client is a leading FMCG manufacturer in the snacks and confectionery sector, with a strong portfolio of well-established brands across Saudi Arabia. They are seeking a Brand Manager to be based in Jeddah, responsible for driving brand growth, market share, and profitability within a competitive category. This role is critical in shaping brand strategy, executing high-impact campaigns, and delivering commercially driven marketing initiatives. Success will be defined by the ability to strengthen brand positioning, deliver measurable growth, and effectively navigate a fast-paced FMCG environment. This is a mid-level, commercially focused marketing role with full ownership of the salty snacks category. The Brand Manager will lead end-to-end brand management, including portfolio strategy, campaign development, market analysis, and agency collaboration. The role requires a strong balance of analytical thinking and creative execution, with a focus on delivering results in a high-pressure, performance-driven environment.
Job Responsibility
Develop and execute brand strategies to drive growth, market share, and profitability within the salty snacks category
Lead end-to-end campaign planning and execution across multiple channels
Analyze market trends, consumer behavior, and competitor activity to inform strategic decisions
Manage brand budgets, ensuring effective allocation and strong return on investment
Collaborate with advertising and research agencies to deliver impactful campaigns and insights
Drive new product launches and portfolio innovation aligned with consumer needs
Monitor brand performance metrics and take corrective actions to optimize results
Work closely with cross-functional teams including sales, supply chain, and R&D
Build and develop internal capabilities through team support, training, and knowledge sharing
Ensure brand consistency and strong execution across all touchpoints
Requirements
In alignment with Saudization initiatives, this role is only open to KSA nationals
Bachelor's degree in Marketing or a related field
Master's degree is an advantage
Minimum 4-5 years of FMCG experience in brand management, preferably within the food industry
At least 2 years of prior non-managerial experience within FMCG or food production environments
Proven experience in marketing, branding, and campaign management within a fast-paced FMCG organization
Strong commercial marketing expertise, including financial analysis and P&L understanding
Experience working with advertising and market research agencies
Strong analytical, planning, and organizational skills with a data-driven mindset
Demonstrated leadership potential with the ability to influence and drive strategic direction
Excellent communication, negotiation, and stakeholder management skills
Ability to thrive under pressure and manage multiple priorities effectively