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Ernest Jones is one of the UK’s most trusted jewellery brands, helping customers celebrate life’s most meaningful moments. As part of Signet Jewelers, the world’s largest diamond jewellery retailer, we combine heritage with scale, creativity with commercial focus, and emotion with performance. We’re now looking for an exceptional Brand Manager to own and shape our brand marketing strategy — driving awareness, consideration, loyalty and, ultimately, growth across our c.90-store estate and digital channels.
Job Responsibility:
Own the Brand Strategy: Develop and deliver a commercially evaluated, integrated brand marketing strategy aligned to business goals
Deliver Impactful Omni‑Channel Marketing: Create and execute an annual omni-channel brand marketing plan spanning in-store POS and experiences, advertising, media and press, organic and paid social, partnerships, PR, launches and events
Be the Connector: Act as the key point of contact for brand marketing across the business
Use Insight to Drive Advantage: Lead a programme of customer insight and research to deepen understanding of behaviours, motivations and brand perceptions
Lead, Develop & Deliver: Lead and develop a small team responsible for brand and social media activity
Own the Numbers: Plan and manage the brand marketing budget with a strong ROI mindset
Requirements:
Proven experience developing and delivering omni-channel brand marketing strategies (fashion or premium retail preferred)
Strong understanding of digital and social media
The ability to think strategically while reacting tactically when priorities shift
A track record of delivering creative, insight-led campaigns
Experience leading and developing high-performing teams
Excellent communication and presentation skills, with confidence at senior level
Strong analytical capability, able to turn data into actionable insight
Financial acumen, with experience managing budgets effectively