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Brand Manager

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Randstad

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Location:
Turkey , Istanbul

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Category:
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Contract Type:
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Salary:

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Job Description:

We are seeking a "Brand Manager / Senior Brand Manager" for the cosmetics industry, a company we consult for.

Job Responsibility:

  • Collaborate with the Regional Marketing Hub General Manger in defining the strategic direction for the focus categories in Turkey
  • Be the anchor in cross-agency (creative, digital, PR) interactions for effective 360-degree communication development on assigned category
  • Regularly interact with the sales team and suppliers and influence them to ensure timely implementation of all in-market brand plans on the whole category
  • Work closely with the Regional Marketing Hub on end-to-end rollout of the assigned category NPDs. (Consumer Research, Product brief, Interaction with innovation team, product launch etc)
  • Align Media Planning, Trade Market Research and other marketing processes in line with category/brand/country strategies
  • Consumer understanding of the assigned category coupled with internal external data analysis to generate relevant hypothesis and action plans
  • Work closely with all stakeholders to ensure accurate artwork approvals and delivery for all regions

Requirements:

  • A post graduation degree in Business/Marketing
  • 5+ years of Brand Management hands-on experience in reputed FMCG companies
  • Experience in personal care products preferred
  • Strong exposure to Brand Management, Trade Marketing, New Product Launches, Media Planning and Market Research

Nice to have:

Experience in personal care products preferred

Additional Information:

Job Posted:
April 16, 2026

Expiration:
June 30, 2026

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