Brand Manager

• Develop annual brand marketing plans and content calendars aligned to commercial objectives, supporting awareness, lead generation and repeat business
• Deliver day-to-day marketing activity across digital, social, print, partnerships and events
• Own media plan development and delivery, and relationship with publications
• Brief and coordinate creative, design and digital teams to deliver integrated campaigns
• Own and optimise the customer journey for your brands, working with Digital, CRM and Sales
• Maintain strong understanding of brand positioning, audience insight and customer behaviour
• Supporting the Head of Marketing on specific brand related projects
• Own the content plan and calendars for your brand, creating purpose-led, digital first content
• Work with designers & content creators to produce multi‑format assets (social, blogs, case studies, itineraries, brochures, email, video, presentations)
• Ensure content follows digital best practice (SEO, AEO, AI search), drives visibility and supports engagement, enquiry or retention
• Manage delivery of partnerships and sponsorships and coordinate activation plans
• Lead planning and execution of branded events and exhibitions, including logistics, branding and collateral, supporting sales led events with relevant brand assets
• Work with Digital to meet lead gen and CPL efficiency targets
• Collaborate with Digital, Web/CX and CRM to optimise onsite experience and lifecycle communications
• Align reporting and data inputs across channel specialists
• Work with Operations to ensure brand consistency across owned locations
• Own brand toolkits and guidelines and act as brand guardian across tone, visuals and messaging
• Support strengthening of the Experience Education umbrella brand
• Own monthly performance reporting for your brands
• Analyse channel, campaign and journey data to identify strengths, blockers and opportunities
• Use insights to influence future campaigns, content and digital enhancements
• Share learnings with Marketing, Sales and senior stakeholders

• Experience in a Brand, Marketing or Campaign role (agency or client‑side)
• Proven lead gen, conversion and commercial performance experience
• Strong brand, campaign and creative development capability
• Ability to create or guide digital first content aligned with SEO/AEO/GEO
• Confident briefing designers, photographers, videographers and agencies
• Comfortable using marketing data to drive decisions and recommendations
• Builds strong relationships across Sales, Operations, Product, Finance, Digital, CRM and Web teams
• Skilled at managing multiple stakeholders (internal and external) and priorities
• Clear communicator able to articulate brand and campaign requirements
• Confident influencing and challenging where needed
• Highly organised and able to manage multiple workstreams
• Commercially minded with a focus on enquiry, conversion and retention
• Natural problem solver, positive, solutions focused and data driven
• Curious, proactive and always looking to improve content, campaigns and customer experience
• A self starter who takes ownership and thrives in a fast paced, multi brand environment
• Passionate about storytelling, content creation and inspiring young people
• Creative, strong attention to detail, with a genuine drive to succeed

Experience with events, partnerships and/or journey optimisation

• Competitive salary
• Various employee discounts and offers
• Contributory Pension scheme
• Career progression opportunities