Brand Manager, Randstad

Brand Manager

Randstad

Location:
Malaysia, Kuala Lumpur

Category:
-

Contract Type:
Not provided

Salary:

11000.00 - 12000.00 MYR / Month

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Job Description:

As Brand Manager, you will be responsible for driving the growth of selected beverage brands under distribution. This includes full ownership of brand planning, portfolio management, distributor collaboration, and marketing execution. You will also play a key role in aligning brand strategy with commercial objectives, ensuring strong market performance and long-term brand equity.

Job Responsibility:

Lead the development and execution of marketing strategies and brand plans for assigned distributor brands
Manage end-to-end product lifecycle including pricing, promotions, NPDs, and brand activation
Collaborate closely with principal brand owners to ensure alignment on global brand guidelines and local market needs
Act as the main liaison between internal teams and external distributors, ensuring consistent execution across all trade channels
Support trade and commercial teams in driving brand presence and in-store visibility
Lead discussions and negotiations with distributors on sales targets, pricing, and activation plans
Track and report brand performance through regular reviews and actionable insights
Conduct market and competitor analysis to identify growth opportunities
Manage A&P budgets to ensure cost-effective spending and campaign ROI
Coordinate with agencies on digital, media, and creative development

Requirements:

Bachelor’s degree in Marketing, Business, or related field
Minimum 5–7 years of brand management or marketing experience in FMCG, preferably in beverages or distributor-led portfolios
Strong commercial mindset with experience managing distributors and external partners
Excellent project management and communication skills
Results-driven, with strong analytical and problem-solving capabilities
Proven experience in managing 360° campaigns across online and offline channels
Comfortable working cross-functionally in a fast-paced environment

Additional Information:

Job Posted:
May 26, 2025

Expiration:
June 23, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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