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We are looking for a strategic and commercially-minded Brand Manager to take full ownership of a key brand portfolio. You will be responsible for developing and executing end-to-end brand strategies to drive market share, brand equity, and sustainable growth in a competitive landscape.
Job Responsibility:
Develop and execute annual brand plans, marketing strategies, and 360° campaigns (ATL, BTL, Digital)
Lead the new product development (NPD) pipeline from concept generation to successful market launch
Analyze market trends, consumer insights, and competitor data to identify new growth opportunities
Manage the A&P budget effectively, track marketing ROI, and ensure optimal resource allocation
Collaborate closely with trade marketing and sales teams to ensure strong in-store execution and channel strategy alignment
Lead and manage external agency partners (creative, media, digital, P.R.) to deliver high-quality campaign outputs
Monitor and report on brand performance, health metrics, and campaign effectiveness to senior management
Requirements:
Bachelor's Degree in Marketing, Business, or a related discipline
A minimum of 5-7 years of classic brand management experience within the FMCG industry
Proven track record of managing 360° marketing campaigns and launching new products successfully
Strong commercial acumen and data-driven mindset, with experience in P&L management or understanding
Excellent communication, stakeholder management, and project management skills
A proactive, results-oriented individual with a passion for brand building
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