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Brand Manager

https://www.randstad.com Logo

Randstad

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Location:
Malaysia, Kuala Lumpur

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Category:
-

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Contract Type:
Not provided

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Salary:

10000.00 - 13000.00 MYR / Month

Job Description:

We are looking for a strategic and commercially-minded Brand Manager to take full ownership of a key brand portfolio. You will be responsible for developing and executing end-to-end brand strategies to drive market share, brand equity, and sustainable growth in a competitive landscape.

Job Responsibility:

  • Develop and execute annual brand plans, marketing strategies, and 360° campaigns (ATL, BTL, Digital)
  • Lead the new product development (NPD) pipeline from concept generation to successful market launch
  • Analyze market trends, consumer insights, and competitor data to identify new growth opportunities
  • Manage the A&P budget effectively, track marketing ROI, and ensure optimal resource allocation
  • Collaborate closely with trade marketing and sales teams to ensure strong in-store execution and channel strategy alignment
  • Lead and manage external agency partners (creative, media, digital, P.R.) to deliver high-quality campaign outputs
  • Monitor and report on brand performance, health metrics, and campaign effectiveness to senior management

Requirements:

  • Bachelor's Degree in Marketing, Business, or a related discipline
  • A minimum of 5-7 years of classic brand management experience within the FMCG industry
  • Proven track record of managing 360° marketing campaigns and launching new products successfully
  • Strong commercial acumen and data-driven mindset, with experience in P&L management or understanding
  • Excellent communication, stakeholder management, and project management skills
  • A proactive, results-oriented individual with a passion for brand building

Additional Information:

Job Posted:
December 21, 2025

Expiration:
December 22, 2025

Job Link Share:

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