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As Brand Manager, you’ll shape Yum's German brand presence and commercial success, making sure we show up loud, relevant, and impossible to ignore. You’ll be the voice of the German consumer, the guardian of the brand, and the engine behind our marketing calendar.
Job Responsibility:
Build brand fame and drive footfall with bold, culturally resonant campaigns
Lead end-to-end national campaigns - from idea to execution to impact
Own the full marketing mix (ATL, BTL, POS, digital, social, partnerships)
Develop and manage the annual brand calendar and marketing budget
Work with creative, media and digital agencies to deliver A-grade work
Adapt global ideas, or kill them - to make sure they land locally
Bring deep understanding of EU culture and consumer behaviour
Spot opportunities across product, messaging and activation
Balance creative bravery with commercial judgement
Champion relevance — not just reach
Powering new store openings with buzz-worthy activation
Creating toolkits and guidance that make great local marketing easy
Ensuring Taco Bell shows up consistently, and unmistakably - everywhere
Elevate our digital and social presence
Deliver a seamless brand experience across in-store, delivery and digital
Partner with tech, ops and supply chain to make ideas real - fast
Requirements:
Have 4–6+ years’ experience in brand or consumer marketing
Have led campaigns end-to-end and managed agencies like a pro
Think creatively but act commercially
Thrive in fast-paced, ambiguous environments
Love collaboration, ownership and accountability
Bring energy, curiosity and a challenger mindset
Are fluent in English (German a bonus, not a blocker)
Nice to have:
German language skills
What we offer:
Hybrid working
Company & performance bonus
Generous pension (up to 11% company contribution)
Private healthcare (option to cover family)
25 days holiday + option to buy/sell 5 days (30 days after 5 years)