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You will lead a group of products, shape strategy, and work across teams to deliver better health outcomes. You will use customer insight, analytics, and clear plans to grow product value and improve access. Our team values curiosity, collaboration, and practical decision-making. This role offers growth, meaningful impact, and the chance to help GSK unite science, technology and talent to get ahead of disease together.
Job Responsibility:
Manage the brand, aligning with business goals and regional market demands
Continuously assess market needs, monitor product performance, and refine strategies to maximize profitability
Develop and execute robust brand strategies to differentiate products in a competitive landscape
Ensure consistent and effective brand messaging across all communication channels
Formulate short- and long-term product plans to achieve market growth targets
Monitor sales data and market trends to adjust strategies and optimize product performance
Design creative communication strategies targeting healthcare professionals/ patients
Lead the development of in-clinic and out clinic campaigns to enhance product visibility and educate healthcare providers
Conduct regular competitor analysis using IMS, SMSRC data and other market intelligence tools
Identify market opportunities and threats to maintain a competitive edge
Collaborate with internal stakeholders to create and execute annual marketing plans
Manage budgets efficiently, ensuring maximum ROI for marketing initiatives
Work closely with sales, regulatory, medical, and other teams to drive product success
Provide training and support to sales teams, ensuring strong product knowledge and market insights
Manage the product marketing budget, ensuring cost-effective allocation of resources
Track marketing spend and evaluate campaign effectiveness to meet financial
Requirements:
3+ yrs Pharmaceutical marketing experience (Management trainee/ internship not counted)