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We are looking for a creative and strategic Brand Manager to join our team in El Segundo, California. In this role, you will focus on driving brand awareness and growth for skincare products, particularly in the anti-aging segment. This is a long-term contract position, offering an exciting opportunity to shape and implement impactful marketing strategies.
Job Responsibility:
Develop and execute comprehensive marketing strategies tailored to skincare products, with a focus on the anti-aging category
Conduct in-depth market analysis to identify emerging trends and opportunities in the skincare industry
Manage and optimize social media campaigns to enhance brand visibility and engagement
Collaborate with cross-functional teams to ensure alignment with branding standards and corporate objectives
Utilize CRM tools to track campaign performance and customer interactions
Plan and implement advertising campaigns to promote product launches and brand initiatives
Monitor and analyze Facebook Insights and other social media metrics to refine strategies
Work with brand ambassadors to amplify brand awareness and reach target audiences
Create and maintain consistent branding across all digital platforms
Perform gap analysis to identify areas for improvement in brand strategy and execution
Requirements:
Proven experience in brand marketing, preferably within the skincare or beauty industry
Strong knowledge of anti-aging skincare products and market trends
Proficiency in CRM platforms and tools
Expertise in social media management and analytics, including Facebook Insights
Ability to plan and execute advertising campaigns and branding initiatives
Familiarity with digital branding standards and corporate branding practices
Excellent communication and collaboration skills
Demonstrated ability to perform gap analysis and develop actionable strategies
What we offer:
medical, vision, dental, and life and disability insurance