Brand manager

• Develop and implement comprehensive marketing strategies to support products through all lifecycle stages
• Strengthen brand presence and drive customer engagement through strategic marketing initiatives
• Develop and execute brand strategies and messaging to establish and maintain a strong brand identity
• Oversee and manage SEO, PPC, SMO, ORM, and influencer marketing initiatives
• Conduct market research to identify consumer insights and competitive positioning
• Collaborate with internal teams to ensure consistent brand messaging across all channels
• Analyze the performance of marketing campaigns and provide actionable insights for optimization
• Build and maintain relationships with influencers, media partners, and other key stakeholders
• Maintain and update brand guidelines to ensure consistency in all marketing materials
• Plan and execute integrated marketing campaigns, including digital and traditional media
• Monitor market trends and competitor activities to identify opportunities for growth
• Manage relationships with agencies, vendors, and other external partners
• Manage marketing budgets and allocate resources effectively to maximize ROI
• Identify emerging trends and opportunities to maintain competitive advantage
• Collaborate cross-functionally to align marketing initiatives with overall business goals
• Develop and implement public relations strategies to enhance brand visibility and reputation
• Manage media relations and oversee distribution of press releases, media kits, and other PR materials
• Organize and oversee promotional events, press conferences, and product launches
• Ensure crisis communication plans are in place and executed effectively during brand crises
• Identify and monitor key performance indicators (KPIs) to measure the effectiveness of marketing strategies
• Utilize business analytics to drive data-driven decision making and optimize marketing efforts
• Provide detailed reporting on marketing campaign performance to stakeholders
• Manage and mentor the marketing team to achieve business objectives and foster professional growth

• Master’s degree in Marketing, Certified Digital Marketer, Business Administration, or a related field
• 9+ years of experience in brand management or digital marketing
• Proven track record of running successful marketing campaigns
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent communication and interpersonal skills
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Proficiency in marketing tools and platforms for campaign management and performance tracking

Experience in the financial services industry is a plus but not required