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Brand Manager

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GSK

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Location:
Netherlands , Amersfoort

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Category:
-

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Contract Type:
Employment contract

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Salary:

67050.00 - 111750.00 EUR / Year
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Job Description:

We are ViiV Healthcare – the only pharmaceutical company focused on solely on HIV therapeutic area. Our mission is to leave no patient behind. We are looking for a creative and driven Brand Manager who is passionate about bringing our innovative portfolio to the Dutch market. This role is one of the most impactful and rewarding positions at ViiV Netherlands and includes: Drive and inspire a cross functional team towards meeting the business objectives and being accountable for the team delivery; Challenge the status quo. Exploring & testing new activities to be impactful in making HCPs understand the benefits of ViiV innovative portfolio; Translat and implement global strategy into a strong local execution plan, maximising the number of eligible people living with HIV (per SmPC) who can benefit from the ViiV portfolio; Own the development and execution of the omnichannel customer experience strategy and drive continuous improvement in omnichannel customer experience, leveraging digital innovations to create seamless and impactful interactions.

Job Responsibility:

  • Accelerate the adoption of an established, innovative brand in a complex and evolving HIV treatment landscape
  • Identify and address barriers to uptake, translating insights into targeted strategies to drive sustainable growth
  • Adapt global campaigns and value propositions to local market dynamics, ensuring relevance and impact
  • Develop and execute marketing strategies that shift clinical practice and support behaviour change among healthcare professionals
  • Collaborate cross-functionally (Medical, Sales, Patient Affairs) to align on priorities and deliver a consistent and compelling customer experience
  • Lead the continuous optimisation of in-line brand plans based on performance data, customer feedback, and market insights
  • Drive the localisation and implementation of EU best practices, ensuring strong execution in the Dutch market
  • Act as the single point of accountability for brand performance in monthly performance meetings, forecast or other internal meetings
  • Represent the brand with a clear, consistent and data‑backed narrative, covering performance, drivers, risks, opportunities and proposed corrective actions
  • Ensure alignment of brand assumptions across Marketing, Sales, Medical, and Finance prior to meetings
  • Manage brand budgets with a strong focus on prioritisation, ensuring optimal allocation of resources to maximise impact while maintaining strict financial discipline
  • Own the development and execution of the omnichannel customer experience strategy
  • Drive continuous improvement across customer journeys
  • Localise and adapt the Global and regional activities for the Dutch Market
  • Facilitate input from other functions Patient Affairs, Medical, Commercial, Marketing to enrich the multichannel strategy
  • Implement innovative Digital projects in the Dutch Market (AI, Virtual reality ect)
  • Analyze customer journey data and feedback to optimize touchpoints and improve overall experience

Requirements:

  • Master in Business, Medical, Pharmacy, Biology
  • Minimum of 4 to 5 Y of marketing experience in pharmaceutical marketing experience (specialty TA preferred, ideally HIV or Injectable Therapeutic area), Product launch experience, additional sales experience preferable
  • Dutch pharmaceutical market specifics understanding
  • Experienced in multichannel and shaping customer journey
  • Can do attitude, think out of the box mindset
  • Strong team player
  • Fluent in English, Dutch speaking

Nice to have:

  • Strong communication and influencing skills with the ability to work collaboratively with key opinion leaders
  • Strong project management skills with an ability to lead multiple projects with various stakeholders
  • Strong customer focus with an ability to develop, leverage customer insights and translate them into tactics
  • Strong commercial and digital acumen
What we offer:
  • Competitive base salary
  • Annual bonus based on company performance
  • Flexible working options
  • Learning and career development
  • Access to healthcare & wellbeing programmes
  • Employee recognition programmes
  • Eligibility to participate in share based long term incentive program

Additional Information:

Job Posted:
May 16, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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