Brand Manager

• Development and execution of robust and impactful marketing plan, which delivers effective value propositions which resonate with the range of HIV stakeholders
• Understand the market dynamics, including drivers and drainers impacting brand performance, and work with the cross functional team to adapt our approach as needed to ensure competitiveness
• Regularly review plan progress and develop and implement systems and processes that drive excellence in execution
• Represent the UK at the Above Country Marketing Manager Network, to shape strategic and tactical plans and ensure the needs and challenges of the UK business are understood
• Where necessary to be prepared to work beyond core role to deliver best results for the organisation

• University Degree in Business, Science or similar fields or equivalent experience
• Familiarity with ABPI code, preferably with experience in LOC marketing role
• Proven experience in successfully leading complex cross functional projects and teams with strong project management skills and the ability to handle multiple tasks
• Strong strategic thinking, analytic, interpersonal and communications skills
• Evidence of identifying key opportunities and barriers which will positively or negatively impact the business and using this to then develop clear action plans to deliver results
• Ability to work with metrics and KPIs to evaluate and optimize the performance of channels & campaigns
• Results-orientated with a sense of urgency and customer focus, resilient when overcoming obstacles
• Strong partner relationship and collaboration skills - ability to drive results in ambiguous and challenging situations
• Able to influence with or without authority both with peers and senior leaders in the business
• Strong digital fluency with experience in digital and omnichannel marketing

HIV therapy area knowledge