Brand Manager, Randstad

Randstad

Location:
Malaysia, Kuala Lumpur

Category:
-

Contract Type:
Not provided

Salary:

12000.00 - 14000.00 MYR / Month

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Job Description:

This is an exciting opportunity to take full ownership of a fast-growing product line within the food category. As Brand Manager, you will develop and execute impactful brand strategies and drive bold innovation that resonates with Malaysian taste preferences.

Job Responsibility:

Define target consumers using data-driven insights and develop brand propositions that align with local flavour trends
Lead end-to-end brand planning, from consumer insights to execution, ensuring relevance and differentiation in a competitive market
Partner with cross-functional teams, including Sales and Customer Marketing, to design effective in-store experiences and promotional strategies
Develop and execute bold, disruptive marketing campaigns that elevate the brand’s unique identity
Drive innovation and renovation pipelines for the spicy product range to meet evolving consumer needs
Oversee budget management and ensure efficient use of marketing investment
Collaborate closely with creative agencies to deliver engaging, impactful communications and digital content
Monitor brand performance and market trends, providing regular updates and recommendations to senior management

Requirements:

Bachelor’s degree in Marketing, Business or a related discipline
5+ years of experience in brand management, preferably within FMCG
Demonstrated success in managing bold and flavour-centric innovation campaigns
Strong commercial acumen and project management skills
Excellent communication and stakeholder engagement abilities
High level of energy, creativity, and consumer empathy

Additional Information:

Job Posted:
June 03, 2025

Expiration:
July 21, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Brand Manager

Randstad

Location:Malaysia, Kuala Lumpur

Category:-

Contract Type:Not provided