Brand Manager

• Strategy Development: Develop and execute annual brand plans, marketing calendars, and communication strategies aligned with overall business objectives
• Market Analysis: Conduct continuous market research and competitive analysis to identify trends, opportunities, and threats. Utilize data to inform strategic decisions and measure campaign effectiveness
• Campaign Management: Lead the development and execution of integrated marketing campaigns, including digital, retail, and experiential initiatives
• Cross-Functional Leadership: Serve as the central point of contact for the brand, working closely with Sales, R&D, Legal, Regulatory Affairs, and Global Marketing teams to ensure alignment and flawless execution
• Budget Management: Manage the brand marketing budget, ensuring effective allocation of resources and monitoring expenditure to achieve maximum ROI
• Product Launches: Play a key role in the launch of new products and brand extensions, managing the process from concept development to market entry
• Regulatory Compliance: Ensure all brand materials, campaigns, and communications are strictly compliant with industry regulations and internal policies

• Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus
• Minimum of 5+ years of progressive experience in brand management or marketing, preferably within the tobacco, nicotine, pharmaceutical, or other heavily regulated consumer goods industry
• Demonstrated success in developing and executing brand strategies that achieved significant business results
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies
• Exceptional project management skills and the ability to manage multiple priorities simultaneously
• Excellent communication, presentation, and interpersonal skills
• Proven leadership ability with experience leading cross-functional teams
• Familiarity with regulatory frameworks and compliance requirements is essential

medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan