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Brand Manager, Wellbeing Collective

United States, El Segundo Employment contract 103000.00 - 154400.00 USD / Year · Job Posted May 28, 2026
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Job Description

The Brand Manager is responsible for managing the ongoing business/marketing support for new product platforms. They will own the end-to-end process for platform extensions, execute go-to-market strategy and see through to execution the fully integrated creative campaigns tied to new launches or content streams. This role will focus on driving a streamlined full funnel consumer journey, ownership and accountability of business performance within a given product platform, and progress against clearly outlined KPI’s, reporting to the Director in the Marketing team.

Job Responsibility

  • Product platform accountability and business understanding – this individual will be responsible for tracking business performance across new product launches across the retail market, providing assessments on performance to senior leadership, and proposing short and long-term marketing plans to support growth
  • Create 3-year innovation roadmap for pipeline extension and LTOs for new platforms
  • Collaborate with retail marketing team on sell-in support decks and campaign retail marketing assets when needed
  • Own the development of fully integrated campaigns for key new item launches (new product platforms) when they are ready to go-to-market.
  • Work cross-functionally across sales, finance, ops, media teams to develop and deliver growth plans and also provide product platform performance and forecasting insights for demand plans
  • Collaborate with Consumer Insights team on campaign testing process and learning application- creating stimulus, maintaining workflow, summarize feedback, implement into marketing plans
  • Create and release a routine trend report on brand campaigns, product innovation, cultural moments, trend forecasts, product/retailer/ sales trend forecasts
  • Operate through the lens of DEI and diversity goals
  • Be timely and accountable to workflow of all assigned projects end-to-end from kick-offs to post mortems
  • Remain accountable to timelines, asset delivery and review meetings with cross-functional teams, external agencies and upper management to ensure timely execution of campaigns, tasks, and/or all assigned projects
  • Be consumer obsessed, health & wellness obsessed, and product obsessed!

Requirements

  • 3-5 years of experience within CPG in a marketing role, with experience launching new products and GTM marketing activations (360 campaigns, social, digital, etc.)
  • Experience deconstructing business performance leveraging data analysis specifically in Nielsen, IRI, SPINS, or a similar data source
  • Strong knowledge of contemporary media (social media, content marketing, influencers, video, mobile)
  • Strong time and project management skills
  • Bachelor's Degree or Certificate
  • Strong communication and collaboration skills
  • Ability to multi-task and thrive in a deadline driven environment
  • Ability to work in a fast-paced setting under tight deadlines

Nice to have

  • Experience in forecasting a plus
  • Experience in health and wellness space a plus

What we offer

  • Bonus eligible
  • Long-Term Incentive (LTI) eligible
  • health insurance

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