This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
The Brand Manager is responsible for managing the ongoing business/marketing support for new product platforms. They will own the end-to-end process for platform extensions, execute go-to-market strategy and see through to execution the fully integrated creative campaigns tied to new launches or content streams. This role will focus on driving a streamlined full funnel consumer journey, ownership and accountability of business performance within a given product platform, and progress against clearly outlined KPI’s, reporting to the Director in the Marketing team.
Job Responsibility
Product platform accountability and business understanding – this individual will be responsible for tracking business performance across new product launches across the retail market, providing assessments on performance to senior leadership, and proposing short and long-term marketing plans to support growth
Create 3-year innovation roadmap for pipeline extension and LTOs for new platforms
Collaborate with retail marketing team on sell-in support decks and campaign retail marketing assets when needed
Own the development of fully integrated campaigns for key new item launches (new product platforms) when they are ready to go-to-market.
Work cross-functionally across sales, finance, ops, media teams to develop and deliver growth plans and also provide product platform performance and forecasting insights for demand plans
Collaborate with Consumer Insights team on campaign testing process and learning application- creating stimulus, maintaining workflow, summarize feedback, implement into marketing plans
Create and release a routine trend report on brand campaigns, product innovation, cultural moments, trend forecasts, product/retailer/ sales trend forecasts
Operate through the lens of DEI and diversity goals
Be timely and accountable to workflow of all assigned projects end-to-end from kick-offs to post mortems
Remain accountable to timelines, asset delivery and review meetings with cross-functional teams, external agencies and upper management to ensure timely execution of campaigns, tasks, and/or all assigned projects
Be consumer obsessed, health & wellness obsessed, and product obsessed!
Requirements
3-5 years of experience within CPG in a marketing role, with experience launching new products and GTM marketing activations (360 campaigns, social, digital, etc.)
Experience deconstructing business performance leveraging data analysis specifically in Nielsen, IRI, SPINS, or a similar data source
Strong knowledge of contemporary media (social media, content marketing, influencers, video, mobile)
Strong time and project management skills
Bachelor's Degree or Certificate
Strong communication and collaboration skills
Ability to multi-task and thrive in a deadline driven environment
Ability to work in a fast-paced setting under tight deadlines