Brand Manager Starbucks

• Full ownership of all Starbucks marketing activities for the Czech and Slovak markets
• Development of the local marketing activation strategy based on the global brand strategy, ensuring effective execution
• Preparation and management of the annual calendar of in-store and social media activities
• Close collaboration with the Starbucks CE Marketing Director on initiatives strengthening brand positioning and global projects
• Strong partnership with the Operations Director and Starbucks store teams
• Management and development of the product portfolio, ongoing performance analysis, and recommending optimization actions, including coordination of NPD for the food category
• Monitoring market trends, consumer insights, and competitor activities
• Conducting category profitability analyses and preparing data-driven pricing adjustments
• planning and tracking the impact of initiatives on sales and profitability
• Planning and managing the marketing budget
• Leading and developing a team (4 direct reports)
• Managing relationships with social media and PR agencies
• Coordinating PR and CSR activities for the brand in the Czech Republic and Slovakia
• Working in an international environment within the CE region and collaborating with the Starbucks EMEA headquarters

• University degree in Marketing, Management, or a related business field (marketing background strongly preferred)
• Minimum 4 years of experience in marketing, including at least 2 years of team management experience
• Proven track record of independently leading projects and delivering results with strong execution
• High level of ownership, initiative, and creativity
• Strong data-driven mindset with the ability to make decisions based on analysis and insights
• Advanced proficiency in English
• Excellent organizational skills, with a high degree of independence, creativity, and proactiveness
• Ability to work effectively in a matrix organization
• Analytical experience
• familiarity with Power BI is a strong advantage

Familiarity with Power BI

• Modern office space located in Prague – Jinonice
• Flexible working hours supporting work-life balance
• Meal vouchers and an annual performance-based bonus
• Attractive employee benefits package (cafeteria plan, 5 weeks of vacation)
• Exclusive discounts across brands operated by AmRest