Brand Manager Specialty Job at GSK (Amersfoort)

Job Description

As Brand Manager Specialty, you will lead the commercialization of our portfolio on a national level by developing and implementing the marketing strategy and operational marketing mix and tactics within our biologics portfolio. The role reports directly into the Business unit Head Specialty in Netherlands.

Job Responsibility

LEADERSHIP: Advocate for, lead all activity and be accountable for the assigned brand. Lead the cross-functional Brand Team, consisting of office and field colleagues, by providing vision, clarity for brand success, and by embedding a winning mindset for the brand within the organization. The Leadership role extends to external customers / stakeholders at all relevant levels
INSIGHTS & EXPERT MARKET KNOWLEDGE: Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (field visits, market research reports, customer conversations, Key Account Management feedback, etc) with quantitative feedback available through various data sources and reports. Be the product, competitor, and market expert aligned with assigned brand
BRAND PLANNING: Develop and implement annual strategic and operational brand plans through cross-functional collaboration and aligned with customer and market insights. Identify opportunities for business growth and competitive advantage. Ensure that a solid financial base is in place
OPERATIONS / EXECUTION: Deliver promotional campaigns and all marketing materials within operational excellence and in alignment with LOC and above country guidelines, the ethical code and internal ground rules of GSK. Advertising & Promotion (A&P) budgets are actively managed in close collaboration with the Finance Partner and BU-Head
FIELD ENGAGEMENT: Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and to provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages, and marketing actions, and how field input was used in material development
DRIVE PERFORMANCE: Drive Brand Performance through the cross-functional team with ADP tools (comm. cells, course corrections, target stretch workshops, performance dashboards) to maximize brand potential
deliver versus the agreed targets, actively pursue opportunities, minimise risk and ensure that course corrections are in place
FORECASTING: Manage product supply chain through the Core Commercial Cycle, adjusting as required based on market intelligence and with local insights to forecast accurate production targets
EXTERNAL ENGAGEMENTS: continuously gather customer insights and seek the feedback on marketing inputs and campaigns from External Experts, HCPs, scientists, Members of Medical associations & Pharmacists

Requirements

Bachelor or Masters degree in Marketing, Communications, Business or other relevant specialties
+3 years Experience as a Marketeer/Product Manager
Experience in the Respiratory market
Experience in specialty therapeutic areas or product launches in the Netherlands
Fluent communication in English and Dutch
Experience with brand planning processes and translating strategy into execution
Strong communication and engagement skills

Nice to have

Experience using multiple channels of marketing mix & evidence of successful implementations through digital channels
Prior pharmaceutical marketing/sales/medical experience preferred – 5 to 7 years minimum
Ability to lead cross-functional matrix working
Happy to challenge others and accepts to be challenged him/herself
Ability to engage with opinion leaders and understand the stakeholder perspective
Flexible thinking and ability to continuously innovate and learn

What we offer

Competitive base salary
Annual bonus based on company performance
Flexible working options available for most roles
Learning and career development
Access to healthcare & wellbeing programmes
Employee recognition programmes
Annual bonus
Eligibility to participate in our share based long term incentive program

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Brand Manager Specialty

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