Brand Manager, Soft Products Jobs

Harry's

Location:
United States, New York

Category:
-

Contract Type:
Not provided

Salary:

115000.00 - 145000.00 USD / Year

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Job Description:

We are seeking a thoughtful and dynamic Brand Manager with a passion for commercializing innovative products, helping to build brands and developing and implementing groundbreaking strategies that drive omni-channel growth. The ideal candidate is proactive, collaborative and adept at solving complex problems through creative solutions. You should demonstrate a strong bias for action and have a proven track record of driving brand growth and equity, spearheading product commercialization and executing breakthrough go-to-market plans. As a Brand Manager for Soft Products, you will play a critical role in shaping the future of Harry’s as we expand our footprint beyond shave. You will own and drive growth across four strategically important and high-potential categories, each central to the next phase of brand expansion. This role offers the opportunity to lead end-to-end brand management, from insight to execution, and make a significant impact at a pivotal time for the business.

Job Responsibility:

Lead category strategy and execution in partnership with the Senior Brand Director to unlock growth opportunities, build brand awareness, and deepen customer loyalty in categories outside of shave
Support the development of the innovation pipeline — drive category growth by helping to shape the product roadmap, and leading cross-functional teams (Product Development, R&D, Finance) through concept refinement, validation, forecasting, pricing, and go-to-market execution
Analyze business performance and consumer insights to identify trends, inform strategy, and optimize brand performance across channels
Develop and launch go-to-market plans for new products, creating compelling value propositions and marketing strategies to drive awareness, trial, and repeat
Monitor in-market performance and brand KPIs, using data and testing to inform decision-making and continuously improve marketing effectiveness
Distill and champion key product differentiators by understanding what’s resonating with consumers and embedding those insights into positioning, messaging, and innovation plans
Build the annual brand and marketing calendar for your categories, defining priority moments and messaging in close partnership with the Integrated Communications team to activate campaigns across retail and DTC
Act as the category brand steward, ensuring consistent, on-brand messaging and design execution across all customer touchpoints—digital, retail, and experiential
Collaborate with retail and eComm teams to shape channel strategies, develop best-in-class sell-in stories, and influence commercial plans that deliver growth

Requirements:

Bachelor’s degree required
5+ years of experience in brand management preferably within Consumer Goods
Deeply consumer-centric — you know how to uncover and interpret consumer insights, translate them into strategy, and advocate for the consumer in every business decision
A true ownership mindset with a bias for action & thrive in a fast-paced environment
Experience defining an innovation roadmap and navigating the product development process to commercialize and launch new items
Strong analytical skills and experience with consumer analytics and insights, market research, and trend analysis (Proficiency in IRI / Circana / Nielsen required)
Demonstrated success in defining brand strategy and launching products with strong 360 marketing support
Excellent communication and leadership skills with the ability to strategically manage, inspire and motivate cross-functional partners
Organized and able to see through projects from start to finish: knows how to drive high level strategy but can also steer projects to completion
Business Acumen: can understand key drivers of the business and know how to prioritize marketing activities accordingly
is financially minded and can quickly size and action opportunities against the impact to our business

What we offer:

Medical, dental, and vision coverage
401k match
Equity in Mammoth Brands
Flexible time off and working hours
Wellness and L&D stipends
4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
Free products from all of our brands

Additional Information:

Job Posted:
December 09, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Brand Manager, Soft Products