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Brand Manager - Personal Care

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Randstad

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Location:
Malaysia , Kuala Lumpur

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Category:
-

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Contract Type:
Not provided

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Salary:

8000.00 - 10000.00 RM / Month
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Job Description:

We are seeking an experienced Brand Manager to lead brand strategy, marketing execution, and commercial performance for a portfolio of established consumer products. This role plays a pivotal part in shaping brand equity, launching innovations, and driving sustainable growth in a highly competitive category. You will be responsible for leading brand growth and working closely with cross-functional teams to ensure marketing excellence.

Job Responsibility:

  • Lead brand planning and execution across ATL, BTL, digital, and in-store channels to build brand love
  • Manage the full lifecycle of New Product Development (NPD) and portfolio innovation, including launch strategies and go-to-market execution
  • Develop strong brand positioning based on deep consumer insights, market trends, and competitor analysis
  • Monitor brand performance, generate business reviews, and recommend strategic growth initiatives
  • Oversee A&P budget allocation and track the effectiveness and ROI of marketing investments
  • Collaborate with cross-functional teams, such as regulatory, supply chain, and sales, to align on key initiatives
  • Lead external agency relationships, including creative, media, and P.R. partners, to ensure high-quality outcomes

Requirements:

  • Degree in Marketing, Business, or a relevant field
  • 6-8 years of brand management experience in FMCG, ideally within the personal care category
  • Strong commercial mindset with experience in data-driven brand strategy and understanding of retail dynamics
  • Proven track record in leading 360° campaigns and successful new product launches
  • Excellent analytical, leadership, and communication skills
  • Strong stakeholder and project management abilities
  • Proficiency in Microsoft Office, especially PowerPoint and Excel, for performance tracking and reporting

Additional Information:

Job Posted:
May 16, 2026

Expiration:
June 28, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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