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We are looking for a creative, enthusiastic, and result‐oriented Brand Manager Specialized in Incontinence products for the Benelux. You will report to the Sales & Marketing Director Benelux. You are responsible for the optimal development of the entire product range. This in close cooperation with the Marketing colleagues, with the Business Units and with the Head Office in order to achieve the set objectives. In this position you gather and share knowledge about the market, the customers and the competition; you follow trends and developments and come up with proposals to quickly respond to changes and opportunities. In the international dynamic Hartmann organization, you are open to change and contribute to the development of our (Marketing and Sales) organization. This role is a great opportunity for a passionate professional willing to invest, develop her- himself as Brand Manager within an international environment (homeworking possible up to 2 days per week). The position is based in Belgium – Saintes, and regular travel to the Netherlands (max. 10% of the time) is an essential part of this role to collaborate with our teams there and attend meetings.
Job Responsibility:
Actively participating in drafting the marketing strategy and local sales plans for the entire product range
Developing, implementing, and evaluating the marketing plan with activities aimed at increasing sales and maximizing profits
Developing and implementing the local pricing strategy and guidelines
Locally adapting the product positioning and selling arguments
Ensuring training of the sales team and other employees to ensure optimal product and market knowledge
Ensuring the effective preparation, execution, and follow-up of local and global launches
Working closely with the Supply Chain department on product forecasting, availability, and stock management
Providing the product catalogue, technical sheets, product documentation and other sales tools
Managing the allocated marketing budget efficiently
Answering questions from customers or employees regarding products or marketing activities
Gathering and sharing knowledge about the market, the customers, and the competition
following trends and developments and proposing solutions
Building and maintaining contacts with key opinion leaders, accompanying the sales team to customers, and making external presentations
Organizing and participating in trade fairs, conferences, symposia, and other events with customers
Representing the company at external meetings
Maintaining a positive, effective, and close dialogue with the international colleagues and business divisions
Reporting on a weekly basis to the Sales & Marketing Director Benelux on the progress and results
Requirements:
Bachelor’s or master’s degree in marketing, or a nurse with outstanding commercial skills
At least 3 to 5 years of professional experience in a similar job within an international environment
Experience within the incontinence business will be considered as an asset
Language skills in Dutch, French and English are excellent, written and spoken
Ability to work independently
Strongly driven by results, customer‐oriented and acts as a true marketing professional
Commercial insight
Entrepreneurial and skilled communicator, with a strong power of persuasion
Can operate on an operational and strategic level
proactive and can use a helicopter view
High performer, customer-oriented and passionate team player
Flexible, energetic, committed, and reliable with a strong nose for business opportunities and sense of initiative