Brand manager/market manager Job at Pfizer (Beijing or Shanghai)

Job Responsibility

Execution of brand tactics Translate brand strategies to POA for responsible brand as supporter
Execute brand tactics, manage projects independently in terms of managing budget, setting KPI, tracking progress and resolving issues
Develop brand promotional materials and training Develop brand DA, promotional slides, publication if needed and internal training materials
Train Field Force on product strategy and POA
Support to develop brand plan & management & cross-functional leadership Analyze market trend, competitors situation to support developing brand strategy
Explore customer insight and brand value proposition to support developing brand strategy
Track progress towards brand target timely
Support cross-functional brand leadership – across Field Force, Account mgmt, medical, legal, regulatory, etc
Flawless execution in marketing activities and manage project independently
Develop brand promotional materials and internal training materials
Sales training
Actively participate campaign development
BP & Op Plan and influence sales targets and brand A&P allocations
Develop marketing mix & POA
Interface with cross-functional team