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Brand Manager - FMCG

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Randstad

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Location:
Malaysia , Klang

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Category:
-

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Contract Type:
Not provided

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Salary:

10000.00 - 12000.00 MYR / Month
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Job Description:

We are seeking an experienced Brand Manager to lead the brand strategy, marketing execution, and commercial performance for a portfolio of popular snack products. This role is pivotal in shaping brand equity, launching innovations, and driving sustainable growth within a highly competitive market. You will support senior leadership in delivering consumer-centric marketing strategies and ensuring the smooth implementation of 360° campaigns.

Job Responsibility:

  • Lead the development and execution of brand planning across ATL, BTL, digital, and in-store channels
  • Champion new product development (NPD) and portfolio innovation, including launch strategies and go-to-market execution
  • Develop strong brand positioning based on consumer insights, market trends, and competitor analysis
  • Manage and track the A&P budget effectively to ensure cost efficiency and ROI on marketing investments
  • Collaborate with cross-functional teams (R&D, regulatory, sales, and supply chain) to align on key initiatives and channel strategies
  • Manage external agency relationships (creative, media, digital, and P.R.) to ensure high-quality outcomes and brand consistency
  • Monitor brand performance through sales data and business reviews, providing actionable recommendations for improvement

Requirements:

  • Degree in Marketing, Business Administration, or a relevant field
  • 6–8 years of brand management experience in the FMCG sector, preferably within food or beverage categories
  • Proven track record in leading successful new product launches and executing 360° campaigns
  • Strong commercial mindset with experience in data-driven brand strategy and an understanding of Malaysian retail dynamics
  • Excellent stakeholder management, project management, and communication skills
  • Proficiency in Microsoft Office and a proactive, resourceful mindset

Additional Information:

Job Posted:
February 25, 2026

Expiration:
April 13, 2026

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