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Brand manager - tobacco

https://www.randstad.com Logo

Randstad

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Location:
Malaysia, Kuala Lumpur

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Category:
-

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Contract Type:
Not provided

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Salary:

10000.00 - 15000.00 MYR / Month
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Job Description:

We are seeking a highly resilient and strategic Brand Manager to manage a key brand portfolio. This role is pivotal in driving brand performance, managing product lifecycles, and executing consumer-centric strategies within strict industry frameworks. You will be responsible for brand equity and volume growth in a challenging market.

Job Responsibility:

  • Develop and implement brand strategies and annual marketing plans, focusing heavily on BTL, trade marketing, and controlled consumer engagement activities
  • Analyze market share, consumer behavior, and competitor activities to identify strategic opportunities for brand positioning and growth
  • Lead the product and packaging innovation pipeline in compliance with all local requirements
  • Manage the brand's A&P budget, ensuring all expenditures are compliant and deliver a strong return on investment
  • Collaborate extensively with the sales, trade marketing, and legal/affairs teams to ensure flawless execution of go-to-market plans
  • Manage external agencies and suppliers to develop effective marketing materials and activation programs
  • Monitor brand performance metrics, distribution, and pricing strategies, providing regular reports and actionable recommendations to leadership

Requirements:

  • Bachelor's Degree in Marketing, Business, or equivalent
  • 6-8 years of brand management or trade marketing experience
  • Proven experience working within a complex and fast-paced environment is essential
  • Strong commercial and analytical skills, with the ability to interpret complex data and make strategic decisions
  • Excellent stakeholder management and cross-functional collaboration capabilities
  • Resilient, adaptable, and able to navigate ambiguity and complex frameworks

Additional Information:

Job Posted:
December 21, 2025

Expiration:
December 22, 2025

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