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The Brand Manager, for Private Label, Grease, and Specialty is responsible for leading Valvoline North America’s private label strategy and implementation across NAPA and additional distributor accounts. This role owns development, commercialization, pricing, and lifecycle management of private label product portfolios, ensuring competitiveness, profitability, and strong customer partnerships. This leader works closely with Product Strategy on the initiative master plan and collaborates with Category Management and Analytics to shape pricing and promotional strategies. Due to the importance of private label in this role, experience managing or supporting private label products—ideally in the automotive aftermarket—is highly valuable. The Brand Manager also directly leads our growing, branded Grease business. Additionally, this role directly manages an Associate Brand Manager responsible for branded Transmission Fluids and Gear Oils, where we maintain strong #1 category leadership, and a fast-growing Antifreeze business.
Job Responsibility:
Serve as the marketing lead for NAPA private label and distributor customers, delivering business reviews, line reviews, and strategic recommendations in conjunction with Sales
Translate customer requirements, category trends, and competitive insights into product recommendations and category storytelling
Lead the private label strategy for NAPA and other distributor customers, ensuring competitive and profitable product offerings
Contribute to innovation, product and portfolio development, SKU architecture, with the Product Strategy team, leading new items through the stage gate process into commercialization
Analyze and assess the feasibility, attractiveness, and strategic fit of bidding on new private label business opportunities, including competitive benchmarking, capability assessment, and financial implications
Partner with Sales on joint business planning, customer negotiations, and program execution to hit annual financial targets
Partner with Category Management and Analytics, Pricing, and the Trade Marketing team to develop pricing strategies, promotional frameworks, and competitive assessments
Develop the annual category strategy for Grease, including portfolio positioning, pricing direction, promotional strategy
Analyze category, customer, and marketplace performance trends to identify opportunities for assortment optimization, innovation, and demand creation
Partner with Sales to support customer-specific category presentations, line reviews, and recommendations that drive distribution gains and incremental growth
Collaborate with Supply Chain, Product Strategy, and Finance to ensure forecasting accuracy, margin performance, and operational readiness for new or updated Grease SKUs
Manage and develop one Associate Brand Manager leading Transmission Fluids, Gear Oil, and Antifreeze
Provide coaching and strategic direction to hit annual financial targets
Own additional customer meetings and content development as needed by the business
Requirements:
Bachelor’s degree required
4+ years of experience in brand management, private label marketing, or product marketing
Experience managing private label products—preferably in the automotive aftermarket—or private label experience in any consumer category is highly preferred
People management experience
Strong strategic and commercial thinking
Process and detail-oriented
Experience with pricing and category analysis
Ability to influence cross-functional stakeholders
Excellent communication and project management skills
Nice to have:
MBA preferred
Background in CPG, specialty retail, and distributor channels is preferred
What we offer:
Health insurance plans (medical, dental, vision)
Health Savings Account (with employer-base deposit and match)
Flexible spending accounts
Competitive 401(k) with generous employer base deposit and match
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