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Working directly with the Business Unit Manager in General Medicine and Inflammation, in this vital role you will have full responsibility for the development of, and execution of strategic brand plans. You will work with Ireland, UK and Global colleagues. You would be joining a dynamic marketing department working across the portfolio of General Medicine and Inflammation brands during which you will be working alongside highly skilled marketers. You will lead multiple different aspects of the marketing mix, including interactions with customers and insight generation, operational planning and tactical execution.
Job Responsibility:
Full responsibility for the development of, and execution of strategic brand plans
Work on brand plans for Inflammation portfolio including the launch of pipeline brands and indications
Budget responsibility to include forecasting, managing operating expenses and delivering budgeted sales
Analysis and interpretation of sales data, KPIs, market research and trends
Lead discussions on tender, pricing, reimbursement and access decisions
Lead cross-functional brand team activities and provide guidance to others
Work closely with the sales and access leaders to align field force activity and engagement
Development, delivery and evaluation of integrated omnichannel plan and development of promotional materials across multiple channels
Requirements:
Extensive marketing experience gained within pharmaceutical sector
A strong background and experience in biosimilars
Fully fluent in regulatory frameworks and code of practice (ABPI / IPHA)
Experience of working with and leading a cross functional team as well as working with Multi Channel including digital
Excellent communication skills with ability to influence
Degree educated in relevant discipline such as Marketing or Business
Nice to have:
Previous Inflammation experience
What we offer:
Vast opportunities to learn and move up and across our global organization
Diverse and inclusive community of belonging
Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits
Ability to work flexibly from home with regular office work
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