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Brand & GTM Analytics Manager

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Cash App

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Location:
United States , Bay Area

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Category:
-

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Contract Type:
Not provided

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Salary:

108200.00 - 202800.00 USD / Year
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Job Description:

The Growth Marketing Strategy & Analytics team sits at the center of the Cash App and Afterpay growth engines, shaping the strategy behind how marketing drives customer growth. We partner closely across Product, Data Science, and Customer Insights (Research) to define and measure success, identify growth opportunities, and influence where the business invests next. Cash App is known for its innovative brand marketing, and as the Brand & GTM Analytics Manager, you will be the analytical owner responsible for shaping how these efforts are understood through a performance lens. You will unify historically fragmented top-of-funnel measurement and ensure brand channels are represented in reviews with executive leadership. As many of these channels are market-specific, you will also own a centralized, geo-based measurement and insights roadmap that informs how we grow in priority markets.

Job Responsibility:

  • Develop and own the framework for how Cash App consistently measures and reports on top-of-funnel brand marketing efforts (e.g. TV, OOH, experiential activations, owned social) at scale and within priority markets
  • Lead a centralized strategy and roadmap for geo-based marketing initiatives, driving alignment on goals, measurement, and impact across marketing channel leads and cross-functional partners, such as Customer Insights
  • Analyze brand and GTM initiatives alongside customer adoption and engagement trends in target markets to assess effectiveness
  • Translate complex data into compelling narratives that influence senior leadership decisions and align the broader Marketing organization
  • Partner closely with Data Science and Data Engineering to integrate top-of-funnel brand channels into our core measurement and reporting infrastructure (e.g. Media Mix Modeling)
  • Design and build automated reporting for brand channels and target geographies to support ongoing performance reviews, planning, and executive visibility

Requirements:

  • Typically requires a minimum of 5+ years of related experience
  • A deep understanding of how top-of-funnel brand marketing drives performance and connects to lower-funnel acquisition, engagement, and retention efforts
  • Experience building and scaling measurement programs for top-of-funnel brand channels and/or geo-based marketing initiatives, and communicating the impact to senior leadership
  • The ability to evaluate and recommend the right measurement approach (e.g. brand lift studies, geo-based experimentation) for different marketing campaigns, clearly articulating tradeoffs and implications to stakeholders
  • Demonstrated ability to work across diverse partners and synthesize their priorities into horizontal strategic roadmaps
  • Familiarity with network effects, how they influence growth potential, and how marketing and GTM strategies can leverage them
  • Proficiency in SQL and experience with data visualization tools such as Tableau, Mode, or Looker
What we offer:
  • Remote work
  • medical insurance
  • flexible time off
  • retirement savings plans
  • modern family planning

Additional Information:

Job Posted:
February 04, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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