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Brand & Experiences Regional Marketing Manager, ROA

Thailand, Bangkok Employment contract · Job Posted May 20, 2026
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Job Description

The Brand & Experiences Regional Marketing Manager, Rest of Asia (ROA) is responsible for leading digital, media, brand, and experiences/events across multiple markets in the Rest of Asia region. The role oversees both: Digital & brand communications: including owned digital channels, paid media campaigns, branded content, public relations, and customer communications, ensuring consistent and effective execution across markets, working closely with country marketing managers. Regional events & brand experiences, including flagship regional events: consumer activations, annual conferences/awards nights and regional customer incentive trips including concept development, agenda planning, stakeholder alignment, execution and follow-up.

Job Responsibility

  • Partner closely with country marketing managers to plan, manage, and optimize owned digital and social channels across markets
  • Lead paid media at the regional level
  • Establish and manage regional CRM and communications channels
  • Build and embed clear ways of working and best practices for digital, paid media, and communications
  • Own consolidated regional content and campaign calendars
  • Lead regional communications and PR coordination
  • Partner with the Global Brand Team to localize, cascade, and execute global campaigns
  • Manage creative & media agencies and one direct report
  • Brand Governance & communications
  • Lead the quarterly and annual marketing reviews for the digital & communications function
  • Own end-to-end delivery of flagship regional events

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field, a Master's degree is preferred
  • 8+ years of experience in digital marketing and marketing communications, including at least 4+ years in a regional role (APAC and/or Southeast Asia preferred)
  • Experience leading in-house digital and communications for a global brand based in APAC is an advantage, or agency experience managing a regional remit
  • People management experience, with comfort leading and developing team members and working with remote, international teams across cultures and time zones
  • Demonstrated track record of leading regional brand communications, including always-on social, paid media, content planning, newsletters/CRM, and public relations
  • Strong writing and editing capability, with a clear ability to craft, refine, and localize communications for customers and end users
  • Deep familiarity with key APAC and Southeast Asia digital platforms (e.g. LINE, Zalo, TikTok, Shopee), and how they are used in market
  • Solid understanding of social and digital analytics, performance measurement, and reporting, with the ability to translate insights into action
  • Proven experience in agency selection, onboarding, and ongoing management across creative, media, and communications partners
  • Ability to lead through influence in a matrixed, multi-cultural organization, inspiring cross-functional teams without direct authority
  • Strong project management skills with high attention to detail, including the ability to manage multiple projects at once
  • Excellent communication, negotiation, and interpersonal skills
  • Fluent in English (written and verbal)
  • Working knowledge of Thai is a plus
  • Experience within distribution, point-of-sale, or retail environments is an advantage

Nice to have

  • Working knowledge of Thai
  • Experience within distribution, point-of-sale, or retail environments
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