CrawlJobs Logo

Brand & Experiences Regional Marketing Manager, ROA

valvoline.com Logo

Valvoline

Location Icon

Location:
Thailand , Bangkok

Category Icon
Category:
-

Job Type Icon

Contract Type:
Employment contract

Salary Icon

Salary:

Not provided
Save Job
Save Icon
Apply Position

Job Description:

The Brand & Experiences Regional Marketing Manager, Rest of Asia (ROA) is responsible for leading digital, media, brand, and experiences/events across multiple markets in the Rest of Asia region. The role oversees both: Digital & brand communications: including owned digital channels, paid media campaigns, branded content, public relations, and customer communications, ensuring consistent and effective execution across markets, working closely with country marketing managers. Regional events & brand experiences, including flagship regional events: consumer activations, annual conferences/awards nights and regional customer incentive trips including concept development, agenda planning, stakeholder alignment, execution and follow-up.

Job Responsibility:

  • Partner closely with country marketing managers to plan, manage, and optimize owned digital and social channels across markets
  • Lead paid media at the regional level
  • Establish and manage regional CRM and communications channels
  • Build and embed clear ways of working and best practices for digital, paid media, and communications
  • Own consolidated regional content and campaign calendars
  • Lead regional communications and PR coordination
  • Partner with the Global Brand Team to localize, cascade, and execute global campaigns
  • Manage creative & media agencies and one direct report
  • Brand Governance & communications
  • Lead the quarterly and annual marketing reviews for the digital & communications function
  • Own end-to-end delivery of flagship regional events

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field, a Master's degree is preferred
  • 8+ years of experience in digital marketing and marketing communications, including at least 4+ years in a regional role (APAC and/or Southeast Asia preferred)
  • Experience leading in-house digital and communications for a global brand based in APAC is an advantage, or agency experience managing a regional remit
  • People management experience, with comfort leading and developing team members and working with remote, international teams across cultures and time zones
  • Demonstrated track record of leading regional brand communications, including always-on social, paid media, content planning, newsletters/CRM, and public relations
  • Strong writing and editing capability, with a clear ability to craft, refine, and localize communications for customers and end users
  • Deep familiarity with key APAC and Southeast Asia digital platforms (e.g. LINE, Zalo, TikTok, Shopee), and how they are used in market
  • Solid understanding of social and digital analytics, performance measurement, and reporting, with the ability to translate insights into action
  • Proven experience in agency selection, onboarding, and ongoing management across creative, media, and communications partners
  • Ability to lead through influence in a matrixed, multi-cultural organization, inspiring cross-functional teams without direct authority
  • Strong project management skills with high attention to detail, including the ability to manage multiple projects at once
  • Excellent communication, negotiation, and interpersonal skills
  • Fluent in English (written and verbal)
  • Working knowledge of Thai is a plus
  • Experience within distribution, point-of-sale, or retail environments is an advantage

Nice to have:

  • Working knowledge of Thai
  • Experience within distribution, point-of-sale, or retail environments

Additional Information:

Job Posted:
May 20, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Icon
Valvoline - All Job Offers
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon
PREMIUM
More languages and countries
+ Unlock 31694 hidden job offers
Languages
English Čeština Deutsch Ελληνικά Español Français +15
Countries
United States United Kingdom India Canada Australia +
See plans
Plans from $2.99 / month

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Brand & Experiences Regional Marketing Manager, ROA

Head Of Marketing [Mandarin Speaker]

Our client is a boutique, diversified Agro-Commodities firm specializing in natu...
Location
Location
Malaysia , Puchong
Salary
Salary:
Not provided
https://www.randstad.com Logo
Randstad
Expiration Date
June 05, 2026
Flip Icon
Requirements
Requirements
  • 6–10+ years of experience in Digital Marketing, Performance Marketing, SEO, and/or Growth Marketing
  • Proven experience managing multi-market or international digital marketing campaigns
  • Strong understanding of SEO, SEM, paid advertising, and content strategy at a strategic level
  • Experience leading marketing teams and managing cross-functional stakeholders
  • Strong analytical mindset with ability to interpret data and drive business decisions
  • Familiar with AI-powered marketing tools and automation platforms (SEO, content, analytics)
  • Strong leadership, communication, and stakeholder management skills
Job Responsibility
Job Responsibility
  • Define and lead the overall marketing vision, strategy, and roadmap aligned with business growth objectives across global markets
  • Oversee integrated digital marketing strategies including SEO, SEM, content marketing, paid media, and brand marketing
  • Drive market expansion strategies across different regions with a strong focus on performance, scalability, and brand positioning
  • Lead cross-functional collaboration with sales, product, and business teams to ensure alignment on growth targets
  • Oversee global SEO strategy including technical SEO, on-page optimisation, content strategy, and internal linking structures
  • Guide geo-targeted keyword research strategies to improve visibility across international markets
  • Ensure continuous improvement in search rankings, organic traffic growth, and domain authority across multiple accounts
  • Lead planning, execution, and optimisation of paid campaigns across Google Ads, Meta Ads, and other digital platforms
  • Manage advertising budgets effectively to maximise ROI, CAC efficiency, and conversion performance
  • Oversee A/B testing strategies for creatives, audiences, and campaign structures to drive performance improvements
  • Fulltime
Read More
Arrow Right

Senior Paid Search Manager

Deel is the all-in-one payroll and HR platform for global teams. Our vision is t...
Location
Location
Salary
Salary:
Not provided
deel.com Logo
Deel
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Minimum of 4 years experience managing SEM accounts for a B2B brand, ideally in-house for multiple EMEA markets
  • Expert with the Google product suite, including Google Ads, Google Analytics, Google Tag Manager, GA Editor
  • Data-driven and comfortable with setting up dashboards and using the latest analytics tools to track performance
  • Responsible for acquisition for Paid Search and have directly impacted revenue in previous roles and consistently hit CPL, SQO and ROAS KPIs
  • Active relationship builder who can collaborate with internal and external teams to consistently improve processes and communication workflows
  • Self-motivated and adaptable and comfortable with a fast-paced environment
  • Fluent in written and spoken English
Job Responsibility
Job Responsibility
  • Be the SME for Paid Search channels for EMEA and be responsible for all day-to-day operations of the SEM campaigns and activity for Deel including Google and Bing
  • Work with our Director of Performance Marketing, Paid Search Team Lead and other regional Paid Ads Managers and Paid Search managers to ensure our Paid Search efforts are top performing and constantly improving
  • Work with our EMEA Paid Social manager to ensure cohesive campaigns that work together as well as reporting and working with EMEA regional marketing managers and EMEA sales leads for lead quality, reporting and scaling
  • Perform daily platform management and monitor search performance to identify key trends and implement optimizations to hit Growth KPIs, and cross knowledge sharing to regional paid ads managers
  • Test and iterate on campaign structures, bidding algorithms, KW bidding, and other impact driven variables for continuous growth, scale, and expansion to reflect our growing verticals, country expansion and brand/product priorities
  • Work very closely with regional sales managers and local marketing managers to ensure we are using the right messaging catered to each market
  • Work with our copywriting team to construct and iterate on new ad copy and landing page tests to ensure we have the highest quality score and CTRs for ads that convert
  • Work cross-functionally with other various teams (growth, product, data, creative, etc.) to ensure search campaigns are built and optimized for success
  • Manage relationships with external Search vendors
What we offer
What we offer
  • Stock grant opportunities dependent on your role, employment status and location
  • Additional perks and benefits based on your employment status and country
  • The flexibility of remote work, including optional WeWork access
  • Fulltime
Read More
Arrow Right

GM Performance & Messaging Manager

The GM Performance & Messaging Strategy Manager owns and drives full-funnel perf...
Location
Location
United States , Warren
Salary
Salary:
140100.00 - 186700.00 USD / Year
gm.com Logo
General Motors
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of experience in performance marketing, brand marketing, marketing analytics, or consulting/agency strategy with expertise in digital and paid media environments and a high degree of fluency in data, napkin math, business case sizing
  • 3+ years of experience leading via influence and partnership in a highly matrix organization
  • People management experience, with a demonstrated track record of developing talent and building high-performing teams
  • Excellent communication, organization, and cross-functional collaboration skills, with the ability to simplify complex data into executive-ready insights
  • Expert-level experience analyzing performance using metrics such as CTR, CVR, CPA, ROAS, engagement rate, and view-through performance
  • Some experience (or interest in learning) Tier 2 / regional marketing coordination, including retailer dynamics, dealer education, and field enablement
  • Proven experience owning performance strategy at the segment, portfolio, or business-unit level with direct accountability for results
  • Extensive experience working with non-technical and field staff, translating complex marketing and data topics into clear, actionable guidance for dealer and regional audiences
  • Strategic and creative thinker with a strong eye for quality and storytelling
  • Comfortable leading in a fast-paced environment with multiple stakeholders and shifting priorities
Job Responsibility
Job Responsibility
  • Segment-Level Performance Strategy & Ownership
  • Tier 2 Liaison, Dealership Education & Field Enablement
  • Creative & Messaging Strategy
  • Performance, Analytics & Testing
  • AI-Enabled Creative & Workflow Leadership
  • Cross-Tier & Cross-Functional Integration
  • People Leadership & Team Development
What we offer
What we offer
  • Competitive base salary
  • Incentive pay program based on company performance, job level, and individual performance
  • Medical
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Accounts
  • Retirement savings plan
  • Sickness and accident benefits
  • Life insurance
  • Fulltime
Read More
Arrow Right

Performance Marketing Manager

Our client is a globally recognized lifestyle brand operating at the intersectio...
Location
Location
Spain , Baleares
Salary
Salary:
Not provided
babelprofiles.com Logo
Babel Profiles
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of experience in performance marketing, paid media, or digital acquisition roles within a consumer-facing or e-commerce environment
  • Solid experience in leading a global or multi-regional paid digital media strategy and a team
  • Experience in fashion, retail, lifestyle, beauty, or consumer brands is highly valued
  • Proven experience managing multi-channel digital media strategies across platforms such as Google Ads, Meta Ads Manager, TikTok Ads, or programmatic platforms
  • Strong understanding of performance marketing KPIs, including ROAS, CAC, attribution models, and customer lifetime value
  • Experience managing digital media budgets and optimizing campaigns for scalable growth
  • Ability to translate data and analytics into strategic marketing decisions
  • Strong communication and stakeholder management skills
  • Full professional level of English
Job Responsibility
Job Responsibility
  • Define and execute the global paid digital media strategy aligned with e-commerce growth targets and brand objectives
  • Develop scalable acquisition strategies across the full digital customer journey
  • Oversee investment and performance across core channels including Paid Social, Search (SEM), Display/Programmatic, and Affiliates
  • Optimize campaigns to drive traffic, conversion, and customer acquisition while maintaining strong return on investment
  • Manage a significant global media budget and allocate spend effectively across channels, markets, and campaign types to maximize performance
  • Lead and develop a small team of performance marketing specialists, fostering a culture of experimentation, accountability, and data-driven decision making
  • Establish clear KPIs and reporting frameworks to track campaign effectiveness and contribution to e-commerce performance
  • Translate complex marketing and analytics data into actionable insights for senior leadership
  • Work closely with teams across E-commerce, Data & Analytics, Technology, and Brand to ensure paid media initiatives support product launches, promotional campaigns, and website optimization
  • Manage relationships with external media agencies and technology partners, ensuring best practices and continuous innovation in campaign execution
What we offer
What we offer
  • Competitive compensation package including performance bonus
  • Hybrid working model (1 day remote)
  • Flexible working arrangements designed to support work–life balance
  • Access to employee benefits and wellness programs, including health-related benefits
  • Product discounts and employee perks typical of leading consumer brands
  • Fulltime
Read More
Arrow Right

GM Performance & Messaging Strategist

The GM Performance & Messaging Strategist supports performance marketing creativ...
Location
Location
United States , Warren
Salary
Salary:
105600.00 - 140700.00 USD / Year
gm.com Logo
General Motors
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of experience in performance marketing, brand marketing, marketing analytics, or consulting/agency, with exposure to digital and paid media environments and an strong analytical bent
  • Bachelor Degree required
  • Strategic and creative thinker with a strong eye for storytelling and messaging quality
  • Highly comfortable working in a fast‑paced environment with multiple stakeholders and shifting priorities
  • Experience analyzing performance using metrics such as CTR, CVR, CPA, ROAS, engagement rate, and view‑through performance
  • experience with simple Excel modeling to identify ecommerce and media trends
  • Knowledge of national and regional campaign coordination, including retailer or Tier 2 dynamics. Experience working with non-technical and field staff, educating them on the ins and outs of complex marketing topics
  • Proactive, highly detail‑oriented, and motivated to identify optimization opportunities across creative, process, and performance
  • Excellent communication, organization, and cross‑functional collaboration skills, with the ability to simplify complex data into actionable insights
  • Experience with (or curiosity and drive to learn) AI‑enabled creative tools
Job Responsibility
Job Responsibility
  • Build strategies around performance across paid media platforms (e.g., Meta, Google, YouTube, TikTok), connecting creative elements to key performance metrics such as CTR, CVR, CPA, ROAS, engagement rate, and view‑through performance
  • Support the testing and learning agenda by helping design tests (messaging, formats, offers, audiences), pulling results, and summarizing insights and recommendations
  • Build clear, concise performance readouts and decks for cross‑functional partners and leadership
  • Coordinate national and Tier 2 / regional creative needs, supporting consistency, efficiency, and brand alignment across markets
  • Manage and track ongoing creative inventory across upper‑funnel and lower‑funnel initiatives, ensuring assets are current, performant, and aligned to media strategy
  • Partner with brand, CRM, media, and retail teams to maintain alignment of messaging and creative across the full customer journey
  • Help evolve performance marketing’s AI‑based messaging processes, including workflow improvement, testing frameworks, and creative iteration at scale
  • Partner with internal teams (e.g., Marketing, Data, IT, Legal) and external partners to evaluate and operationalize AI‑enabled tools for creative generation, optimization, and personalization at scale
  • Build repeatable processes and playbooks that accelerate creative iteration while protecting GM’s brand integrity, safety standards, and equity
  • Collaborate closely with internal partners, including and especially sales & dealer representative, clearly articulating performance insights and creative feedback
What we offer
What we offer
  • Medical
  • dental
  • vision
  • Health Savings Account
  • Flexible Spending Accounts
  • retirement savings plan
  • sickness and accident benefits
  • life insurance
  • paid vacation & holidays
  • tuition assistance programs
  • Fulltime
Read More
Arrow Right

Creator and Social Measurement Senior Manager

The Manager / Senior Manager of Social & Creator Measurement & Analysis will pla...
Location
Location
United States , Purchase; Chicago; Plano
Salary
Salary:
123500.00 - 206750.00 USD / Year
pepsico.com Logo
Pepsico
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5-7+ years of experience in marketing analytics, measurement, or marketing science roles, ideally within a global organization
  • Strong experience in digital marketing analytics, with a focus on social media or influencer marketing measurement frameworks
  • Background in data management, performance analysis, or business intelligence, with an ability to interpret complex data sets to derive actionable insights
  • Proficient in marketing analytics tools and platforms (e.g., Google Analytics, Tableau, Power BI), with strong knowledge of social media metrics and influencer marketing platforms
  • Experience building data models and using statistical methods to link marketing activity to business outcomes (e.g., brand lift, sales, customer acquisition)
  • Strong understanding of key marketing KPIs, such as ROI, ROAS, customer lifetime value, and attribution modeling
  • Excellent communication and presentation skills, with the ability to translate complex data insights into clear, actionable recommendations for a non-technical audience
  • Strong collaboration and teamwork skills, with experience working across cross-functional teams and markets
  • Analytical and strategic thinking skills, with a passion for problem-solving and innovation
Job Responsibility
Job Responsibility
  • Define Measurement Frameworks & Guidelines: Lead the development of a comprehensive, global measurement framework for influencer marketing, aligned with the company’s business and marketing goals
  • Establish clear KPIs and metrics to measure influencer campaign effectiveness and their direct impact on brand growth, customer engagement, and business performance
  • Data Management & Analytics: Ensure all creator/influencer marketing initiatives are supported by robust data collection processes, enabling in-depth analysis of performance at both a global and local level
  • Embed social led best practices and enhancements of methodologies and capabilities
  • Develop methodologies for analyzing data across a variety of metrics including brand lift, sales impact, engagement, and long-term brand loyalty
  • Drive ongoing data standardization efforts to ensure consistency across all regions, campaigns, and platforms
  • Business Impact & ROI Qualification: Work closely with the marketing science and insights teams to build models that connect social and creator/influencer marketing investments to business outcomes such as sales uplift, customer acquisition, and retention
  • Provide insights and recommendations to the business by analyzing social and creator/influencer marketing campaigns' overall performance, highlighting areas of success, risks, and optimization opportunities
  • Platform & Tool Ownership: Oversee measurement capabilities within creator measurement tech stack to enable consistent, accurate performance tracking
  • Develop intuitive dashboards within creator platforms that empower marketing teams to independently track performance and extract insights
What we offer
What we offer
  • Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
  • Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan
  • Fulltime
Read More
Arrow Right

Senior Paid Search Manager

Senior Paid Search Manager role at Deel, the all-in-one payroll and HR platform ...
Location
Location
France
Salary
Salary:
Not provided
deel.com Logo
Deel
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Minimum of 4 years experience managing SEM accounts for a B2B brand, ideally in-house for multiple EMEA markets
  • Expert with the Google product suite, including Google Ads, Google Analytics, Google Tag Manager, GA Editor
  • Data-driven and comfortable with setting up dashboards and using the latest analytics tools to track performance
  • Responsible for acquisition for Paid Search and have directly impacted revenue in previous roles and consistently hit CPL, SQO and ROAS KPIs
  • Active relationship builder who can collaborate with internal and external teams to consistently improve processes and communication workflows
  • Self-motivated and adaptable and comfortable with a fast-paced environment
  • Fluent in written and spoken English
Job Responsibility
Job Responsibility
  • Be the SME for Paid Search channels for EMEA and be responsible for all day-to-day operations of the SEM campaigns and activity for Deel including Google and Bing
  • Work with Director of Performance Marketing, Paid Search Team Lead and other regional managers to ensure Paid Search efforts are top performing
  • Work with EMEA Paid Social manager to ensure cohesive campaigns
  • Perform daily platform management and monitor search performance to identify key trends and implement optimizations
  • Test and iterate on campaign structures, bidding algorithms, KW bidding, and other impact driven variables
  • Work closely with regional sales managers and local marketing managers to ensure right messaging for each market
  • Work with copywriting team to construct and iterate on new ad copy and landing page tests
  • Work cross-functionally with other various teams (growth, product, data, creative, etc.)
  • Manage relationships with external Search vendors
What we offer
What we offer
  • Stock grant opportunities dependent on your role, employment status and location
  • Additional perks and benefits based on your employment status and country
  • The flexibility of remote work, including optional WeWork access
  • Fulltime
Read More
Arrow Right

Head of Media

Our client is a globally recognized lifestyle brand operating at the intersectio...
Location
Location
Spain , Baleares
Salary
Salary:
Not provided
babelprofiles.com Logo
Babel Profiles
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of experience in performance marketing, paid media, or digital acquisition roles within a consumer-facing or e-commerce environment
  • Solid experience in leading a global or multi-regional paid digital media strategy and a team
  • Experience in fashion, retail, lifestyle, beauty, or consumer brands is highly valued
  • Proven experience managing multi-channel digital media strategies across platforms such as Google Ads, Meta Ads Manager, TikTok Ads, or programmatic platforms
  • Strong understanding of performance marketing KPIs, including ROAS, CAC, attribution models, and customer lifetime value
  • Experience managing digital media budgets and optimizing campaigns for scalable growth
  • Ability to translate data and analytics into strategic marketing decisions
  • Strong communication and stakeholder management skills
  • Full professional level of English
Job Responsibility
Job Responsibility
  • Define and execute the global paid digital media strategy aligned with e-commerce growth targets and brand objectives
  • Develop scalable acquisition strategies across the full digital customer journey
  • Oversee investment and performance across core channels including Paid Social, Search (SEM), Display/Programmatic, and Affiliates
  • Optimize campaigns to drive traffic, conversion, and customer acquisition while maintaining strong return on investment
  • Manage a significant global media budget and allocate spend effectively across channels, markets, and campaign types to maximize performance
  • Lead and develop a small team of performance marketing specialists, fostering a culture of experimentation, accountability, and data-driven decision making
  • Establish clear KPIs and reporting frameworks to track campaign effectiveness and contribution to e-commerce performance
  • Translate complex marketing and analytics data into actionable insights for senior leadership
  • Work closely with teams across E-commerce, Data & Analytics, Technology, and Brand to ensure paid media initiatives support product launches, promotional campaigns, and website optimization
  • Manage relationships with external media agencies and technology partners, ensuring best practices and continuous innovation in campaign execution
What we offer
What we offer
  • Competitive compensation package including performance bonus
  • Hybrid working model (1 day remote)
  • Flexible working arrangements designed to support work–life balance
  • Access to employee benefits and wellness programs, including health-related benefits
  • Product discounts and employee perks typical of leading consumer brands
  • Fulltime
Read More
Arrow Right