Brand Experience & Partnerships Lead Job at Waymo (Mountain View)

Job Description

Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base. In this hybrid role, you will report to the Brand Marketing & Operations Lead.

Job Responsibility

Define the IRL Strategy: Architect the long-term vision for how Waymo shows up through major sponsorships, partnerships, and events. Ensure our brand feels culturally relevant and indispensable to the communities we serve
Lead Deal Negotiations: Drive end-to-end management of marketing partnerships and sponsorships. You will lead the negotiation and execution of high-visibility deals, ensuring Waymo secures the best terms and rates relative to industry standards
Drive Integrated Go-To-Market (GTM): Bring to life our partnerships and events in creative ways that resonate with audiences. Collaborate with internal cross-functional (XFN) teams and external agencies to ensure every activation drives measurable awareness and accelerates rider growth
Measure Impact: Establish a data-driven framework for ROI, focusing on increasing awareness, engagement, and advocacy for our service. You will help move the needle on how the world perceives autonomous transportation through clear, quantifiable metrics
Strategy & Planning: Translate overarching brand and business goals into actionable roadmaps. You will define the strategic approach for major programs, including high-impact stunt activations, international conferences, and global sponsorships.
Budget Ownership: Own and manage large, complex budgets, ensuring all programs are delivered on time and within financial targets. You seek efficiencies to maximize ROI across all brand engagement efforts

Requirements

15+ years of brand leadership experience, with a focus on strategic partnership identification, high-stakes negotiation, and large-scale activation
A proven track record of managing global brand portfolios within complex, matrixed organizations
Expertise in agency management, specifically across sports, events, and title sponsorships, with a demonstrated portfolio of activations
A data-driven approach to marketing that effectively balances "big idea" creative vision with rigorous, specific ROI metrics
Operational flexibility, with the proven ability to pivot seamlessly between high-level strategic development and granular hands-on execution
Experience managing or mentoring team members, demonstrating people leadership
Willingness to travel globally as required to manage on-site execution

Nice to have

Experience working in the autonomous vehicle, automotive, or high-growth technology industry
Experience collaborating deeply with product and technical teams, ensuring all marketing initiatives are grounded in the reality of the technology and product capabilities
Understanding of brand safety and policy issues related to emerging technology, and experience working closely with legal, policy and public affairs teams

What we offer

discretionary annual bonus program
equity incentive plan
generous Company benefits program
top-notch medical, dental and vision insurance
mental wellness support
gym membership
special wellness programs
competitive compensation
bonus opportunities
equity
employees provident fund
lots of other perks and employee discounts
flexibility to work from another location for four weeks per year
on-site or hybrid work model
remote working opportunities
paid time off
bereavement, sick, and parental leave

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Brand Experience & Partnerships Lead

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