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Brand Experience Director

United States, Evansville Employment contract 62000.00 USD / Year · Job Posted July 03, 2026
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Job Description

United Way of Southwestern Indiana (UWSWI) is looking for a Brand Experience Director to lead the way we show up — in print, online, in the media, and in the hearts of our community members.

Job Responsibility

  • Develop and execute a unified marketing and communications plan
  • Create and manage all organizational content—including promotions, impact stories, and campaign assets
  • Manage media relations
  • Serve as liaison for the Marketing Committee
  • Manage the marketing budget
  • Serve as a strategic thought partner on the UWSWI Leadership Team
  • Design and deliver donor-focused messaging, campaigns, and materials
  • Design and implement segmented, multi-channel communication journeys
  • Optimize communications with impact stories and clear calls to give, volunteer, or engage
  • Track, analyze, and report marketing and engagement performance
  • Translate data insights into actionable strategies
  • Advance UWSWI’s brand as a trusted community partner in addressing critical priority issues
  • Monitor stakeholder perception and engagement to inform continuous improvement
  • Maintain expertise in United Way Worldwide brand guidelines
  • educate staff and vendors
  • Equip staff, Board, and key stakeholders to serve as confident brand ambassadors
  • Cultivate key relationships and represent UWSWI at community events

Requirements

  • Bachelor's degree in marketing, communications, public relations, or a related field
  • 3–5 years of experience
  • Experience designing or executing donor or customer communication journeys
  • Proven track record of contributing to fundraising or sales outcomes
  • Advanced project management skills
  • Superior writing and editing skills
  • Proficiency in relevant platforms
  • Exceptional presentation skills
  • Proven self-starter and collaborative team player
  • Work effectively under pressure and adapt quickly to shifting priorities

Nice to have

Nonprofit experience strongly preferred

What we offer

  • Employer-subsidized health insurance for employee
  • Group life insurance and long-term disability
  • Generous sick time, vacation time, and 13 paid holidays
  • Retirement plan with generous employer match

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