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Our client a top beauty company in EL SEGUNDO, CA is looking for a Consumer Research / Consumer Insights professional.
Job Responsibility:
Identify brands needs, design creative and adapted testing plans & methodologies for brand and portfolio building, manage testing budget
Execute & activate the agreed research plan: agency proposition, hot debrief/workshop, global analysis/connecting dots into action-oriented recommendations
Communicate high quality recommendations at the right level in the organization to impact business decisions
Transform data & insights into concrete strategic actions partnering with the brand teams
Feed consumer centricity for multidisciplinary brand teams (marketing, retail, social, education…) by sharing consumer insights and business intelligence expertise, selecting key consumer insight topics based on brand strategy
Keep a constant connection to the consumers with a future forward vision by sourcing foresights, following trends
Develop and build strong relationships with brand team, become a key strategic partner for brand and portfolio development
Requirements:
Bachelor’s Degree required, with concentration in market research, psychology, sociology, or marketing
6-7 years of experience in consumer research / consumer insights
Experience in the luxury industry (beauty, clothing, travel…), its codes and expressions
Experience across an array of strategic qualitative and quantitative research methodologies: brand DNA, segmentation, positioning, product testing, ad testing, tracking studies…
Experience in supporting brand development is preferred
Experience in beauty industry is preferred
Experience in monitoring and testing with social platforms (TikTok, Insta, web listening…)
Nice to have:
Experience in supporting brand development is preferred
Experience in beauty industry is preferred
What we offer:
medical, dental, 401(k), direct deposit and commuter benefits