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Brand Engagement Manager, Cardiovascular job at Amgen in Japan. The role involves (K)OL engagement, speaker development, and national Peer-to-Peer meetings to deliver brand strategy and maximize patient outcomes.
Job Responsibility
Through (K)OL engagement, speaker development and national Peer-to-Peer (P2P) meetings, deliver the underlying intent of the brand strategy accurately and effectively to maximize patient outcomes in Japan
Building a group of faculty (K)OLs in the assigned area with a strong understanding of Amgen products and their clinical benefits, to shape quality P2P programs and improve standard of care for patients
Supporting Medical Representative (MR)-driven tasks such as area plans and area P2P in assigned sales districts
(K)OL engagement and speaker management
National/ Area speaker map & selection
National/ Area speaker slides
Medical Society, (K)OL engagement and speaker development
P2P planning & execution
National P2P program planning
National P2P Speaker Evaluation
Area P2P Support
Faculty Strategy – Identify, assess, and recommend potential faculty members
Develop and maintain strong working relationships with assigned faculty members
Execute regional faculty meetings and activities
Area plan enablement - Review and provide feedback on BPFs, POAs, and area plans
Project work - participate in cross functional projects
Requirements
Bachelor's degree
At least 7 years of experience in KOL management through MR, marketing, etc. at a pharmaceutical company
Excellent negotiation skills with internal and external stakeholders
Experience in P2P planning (marketing, lecture meetings, area sales, etc)
Understanding of concepts in adult education
Able to provide stable performance even in a hybrid environment of remote and real life
Language: able to understand verbal and written Japanese and English documents (congress material, paper) fluently
Experience in the therapeutic area assigned is preferred
Strong communication and exceptional interpersonal skills
Analytical skills and strategic thinking
Strong at problem solving skills and good data sense
Ability to build strong working relationships with internal and external customers
Ability to manage ambiguity and keep direction
Team player with ability to work closely with cross functional departments in planning, monitoring, and implementing strategic business plans
Role model for Amgen’s Values
Nice to have
Experience in the therapeutic area assigned is preferred