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We’re looking for an ambitious, creative and data-driven Brand Editor to lead the editorial output for Tyla, commissioning and sourcing standout content while managing a talented team of editors. Tyla’s mission is to become the leading voice in female lifestyle content for the social generation — and this role is central to making that happen. You’ll be responsible for driving audience growth, content quality and brand visibility across platforms, ensuring everything we publish is relevant, engaging and unmistakably Tyla. You’ll report into the Head of Content, line-manage our Tyla Social Editors, and work closely with the Editorial Lead for Tyla, Head of Audience, and other senior editorial stakeholders to shape and deliver our editorial strategy.
Job Responsibility:
Leading and managing a team of social editors to deliver high-performing content across platforms including Facebook, Reddit, Threads and more
Using expert platform knowledge to optimise content performance and audience engagement
Collaborating with senior stakeholders and Tyla journalists to plan, coordinate and execute the brand’s editorial strategy
Working closely with the Editorial Lead for Tyla to grow and evolve the brand
Owning key operational responsibilities such as rotas, performance development and team wellbeing
Ensuring all web and social content meets Tyla’s editorial standards and resonates with target audiences
Delivering core KPIs against audience growth targets, using analytics to inform editorial decisions
Owning and innovating the full Tyla content journey — from ideation and production to distribution and analysis
Championing a positive, collaborative and high-performance culture across the Tyla team
Supporting the Head of Content with key projects and strategic improvements
Requirements:
Proven management experience within an editorial team, with strong leadership and communication skills
A deep understanding of digital publishing, including SEO and social media best practice
Experience running or contributing to a Facebook page (preferred)
Strong cross-platform experience, including Reddit, Threads and emerging platforms
A track record of working with top-class publishers, ideally within the female lifestyle space
Strong audience insight skills, with confidence using data and analytics to guide decisions
An open, collaborative approach and the ability to work effectively with stakeholders across the business