Brand Director - Chevrolet Canada

The Brand Director, Chevrolet Canada is accountable for the Chevrolet brand’s overall success in Canada, including sales growth, market share, profitability, EV leadership, dealer performance, and customer outcomes. Acting as the general manager of the Chevrolet business, this leader will set strategy and drive performance across the full portfolio. Reporting to the Vice President, Sales, Service & Marketing, this role serves as Chevrolet’s primary Canadian advocate with GM Canada, the dealer network, customers, and Global Chevrolet. It requires a strategic, collaborative leader who can align cross-functional teams behind one Chevrolet Canada business plan. The successful candidate will shape Chevrolet Canada’s direction across portfolio strategy, go-to-market planning, EV growth, brand strategy, and partnerships—setting priorities, aligning stakeholders, and ensuring execution against business objectives.