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Brand Development Manager

United Kingdom, Greater Manchester 36000.00 - 42000.00 GBP / Year · Job Posted January 04, 2026
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Job Description

A rapidly growing, internationally backed spirits brand owner and distributor is expanding its on-trade presence across Central Manchester. As part of this growth, there is an opportunity for a commercially driven Brand Development Manager to take ownership of a key territory, focused on growing distribution, visibility and sales across independent on-trade venues. This position is ideal for someone who thrives on winning new business, building long-term relationships, and bringing premium and high-performing spirits brands to life in bars, pubs and hospitality-led accounts.

Job Responsibility

  • Managing and developing a defined on-trade territory across Greater Manchester
  • Driving new business wins while nurturing and growing existing independent free trade accounts
  • Executing sales plans to deliver volume, value and distribution growth across the portfolio
  • Activating brands through impactful POS, promotions and marketing-led campaigns
  • Building commercial price plans and negotiating mutually beneficial agreements
  • Acting as the main point of contact for customers, delivering consistently high service levels
  • Hosting and supporting customers at industry events and brand activations
  • Working closely with internal sales, marketing and operations teams to ensure flawless execution
  • Tracking performance, activity and opportunities via CRM and reporting tools
  • Monitoring market trends, competitor activity and sharing insights with internal stakeholders

Requirements

  • Proven experience in field sales or business development within spirits, drinks or FMCG
  • On-trade management or operational background, with a strong understanding of commercial decision-making
  • Strong knowledge of the Central Manchester on-trade scene
  • Confident relationship builder with excellent communication and influencing skills
  • Results-focused with a track record of achieving or exceeding targets
  • Self-motivated, organised and comfortable working independently in a field-based role
  • Commercially astute with the ability to prioritise and manage a dynamic territory
  • Confident using CRM systems and sales tools
  • Full UK driving licence and willingness to travel within the territory

What we offer

  • Competitive salary with performance-related bonus
  • Company car or car allowance
  • Company pension scheme
  • Ongoing training and development
  • Opportunity to work with an ambitious, fast-growing spirits portfolio

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