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As our Brand Design Lead, you will own Cradle's entire visual identity, acting as the developer and guardian of Cradle’s visual DNA. This pivotal role involves setting the creative direction for Cradle and building a high-performing design function during a period of significant growth and increased exposure for our brand. You will own all visual output while maintaining a hands-on approach with critical, high-impact projects—ranging from pitch decks to interactive platform features—to guarantee world-class quality as we scale.
Job Responsibility:
Unify Cradle’s Visual DNA: Own and evolve Cradle’s brand guidelines, ensuring a cohesive identity across the product platform, website, and marketing materials
Creative Leadership: Act as the ultimate visual quality bar-setter for critical company initiatives, including major product launches and customer-facing materials
Building the Design Infrastructure: Establish visual design as a formal function at Cradle, defining the roadmap and hiring freelance collaborators and agencies to support scale
Cross-Functional Art Direction: Partner with Marketing, ML, Product, and Biology teams to provide art direction for engaging scientific and technical storytelling
External Partner Management: Oversee the budget and creative direction for external resources, including freelance illustrators, motion designers, and agencies
Experiential Design: Influence how the brand comes to life physically, from office aesthetics to how the team presents itself at global industry events
Requirements:
World-Class Portfolio: Proven track record of building and scaling sophisticated brand systems for high-growth, industry-leading tech companies
High-Fidelity Craft: Expert proficiency in modern design tools e.g. Figma, Creative Suite, Framer
Systems Thinking: Ability to build scalable visual frameworks and asset libraries that empower the wider team
Nice to have:
Experience in Biotech, Deep Tech, or other sectors
Experience with motion design or 3D visualization
Experience or passion for scientific communication would be ideal. Translating complex ML and Biology topics into captivating visuals will be a key part of this role at Cradle