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We are seeking a Brand Design Director with detailed design expertise to lead the full-funnel vision for brand design and product imagery, including photography, CG, 3D renders, and motion. This requires managing our product representation from concept to delivery. In an increasingly visual and digitally-driven market, the subtle nuances of product presentation are paramount to consumer perception and trust. For a hardware brand, our photoreal rendering and visual depiction of the product—especially in marketing and sales materials—is a direct surrogate for the product’s quality, craftsmanship, and material integrity. As we continue to elevate our brand, we need to make sure the product is represented in a way that shows the premium nature of the device, cuts through a cluttered media environment and remains consistent through a variety of consumer touchpoints from physical retail, digital placements, Social D/OOH and Film/TV.
Job Responsibility:
Have a clear vision for how the product will be presented in marketing materials
Be the final visual authority and quality control checkpoint
Direct collaboration with industrial designers and color/material/finish specialists
Refinement of our creative development and execution pipeline
Art direction of practical photography as well as 3D renders of core products
Drive revisions of static imagery based on the narrative developed by the brand team
Work with cross-functional stakeholders to uphold global color, material, and finish standards, and build asset toolkits to support higher-level brand guidelines
Requirements:
Detailed design expertise
Lead the full-funnel vision for brand design and product imagery
Expertise in photography, CG, 3D renders, and motion
Manage product representation from concept to delivery
Understanding of industrial design and product hardware development
Understanding of the nuances of lighting, color, material, and finish
Understanding of technical requirements of media delivery, including post-production processes for print and digital/film
Ability to work with cross-functional stakeholders