Brand & Corporate Marketing Lead

• Manage and champion JR Automation’s (JRA) global brand strategy, including positioning, visual continuity and voice
• Serve as the brand and marketing connective tissue between JR Automation, the Hitachi Automate Division, and Hitachi corporate teams to ensure alignment and consistency
• Cultivate and manage relationships with media outlets
• Oversee communications to the media including preparing articles, press kits, press releases, and other content
• Ensure all market-facing communications adhere to JR Automation and Hitachi brand standards, governance, and expectations
• Continuously evolve the brand to reflect market dynamics, customer expectations, and innovation priorities
• Align JR Automation’s brand experience at our 22+ global facilities to ensure a consistent, impactful experience for all who visit
• Translate complex business strategies, technical concepts, and go-to-market objectives into clear, compelling, enterprise-level storytelling
• Lead the global corporate content strategy, including the development of executive, thought leadership, and corporate narratives that reinforce JR Automation’s role within the Hitachi portfolio and as a smart manufacturing and automation leader
• Manage the corporate investment and relationships with global industry and community associations/partnerships
• Seek and apply for opportunities for JR Automation to receive award recognition
• Translate insights from internal discussions, customer feedback and market dynamics into strong B2B marketing campaigns
• Identify opportunities to improve processes, workflows, and collaboration across brand, communications, and enterprise marketing within JRA and Hitachi partners
• Manage agency and vendor relationships to ensure high-quality output and effective budget utilization

• Bachelor’s degree in Communications, Marketing, Advertising, Journalism, or equivalent, calculated as two (2) years of relevant work experience for each year of academic study
• Seven years of experience as a corporate brand and communication specialist or similar role required
• Experience working in global brand development, marketing, and/or public relations for a global, enterprise organization
• Current or prior JR Automation experience, or experience in the automation industry is strongly preferred
• JR Automation requires candidates to successfully complete a 10-panel drug screen, physical examination, and background check

Current or prior JR Automation experience, or experience in the automation industry