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Own the end-to-end delivery of social-first proposition campaigns (e.g. devices, broadband, plans), from briefing through to execution and reporting
Lead the development of the social layer within ATL campaigns, ensuring ideas are translated into platform-native, engaging content
Act as a strong creative voice for social, challenging and elevating agency and internal ideas to improve output quality
Identify opportunities to push social further within campaigns and organic presence, ensuring it plays a leading role rather than a supporting one
Develop and manage creator workstreams within campaigns and cultural moments, from briefing and talent selection through to execution using internal tools
Write clear, inspiring briefs for agencies and partners, and provide feedback to ensure high creative standards
Work closely with cross-functional teams (Brand, PR, Sponsorship, Media, CRM) to deliver integrated campaigns
Manage agency relationships across partners, ensuring delivery to time, budget and quality
Oversee production processes, including asset development, adaptations and social-first activations
Ensure all content aligns with legal, compliance and health & safety requirements where relevant
Track and report campaign performance, coordinating measurement approaches (e.g. brand lift, content effectiveness) and identifying learnings
Requirements
Proven experience delivering integrated campaigns across social and digital channels
Strong understanding of platform-native content across TikTok, Instagram and YouTube
Experience working with creators and influencer marketing within campaign environments
Demonstrated ability to challenge and improve creative work, with a strong sense of what 'good' looks like
Experience briefing and managing agencies and cross-functional teams
Strong organisational and project management skills, with the ability to manage multiple campaigns simultaneously
Understanding of campaign measurement and performance, including brand tracking, brand lift and content effectiveness
What we offer
Excellent basic salary plus bonus and Vodafone benefits