Brand Communications Manager - Football Job at Adidas (Cairo)

Job Description

The mission of the Brand Communications Manager Football, is to position adidas as the best football brand in the MENA region through maximizing innovative and inspirational brand exposure to create the perfect brand image to build brand desire, increase participation in football and drive traffic to retail (off- and online).

Job Responsibility

Drive the overall brand comms strategy for Football with impact in the build up to the World Cup and club / federation launches in MENA, through product campaigns and brand moments
Lead the development, preparation and execution for football campaigns working in close collaboration with hub, and Key City teams, in above-the-line and below-the-line media including media planning, buying activities and activation
Pro-actively work with and support the Sr Brand Comms to direct the media, activation, and creative agencies to maximize brand and product exposure for adidas while maximizing integration with other elements of the marketing mix
Remain up to date on the fast-developing Media Environment in general and New Media technologies and opportunities to grow the football category
Proactively work with Sports Marketing team in supporting all their brand partner activities with the aim to position the brand as set out in our objectives
Provides input into the annual and quarterly media/advertising plan in close coordination with the agencies
Assumes responsibility for the (legally) correct usage of the adidas trademarks and logos
Lead the creation and delivery of agency briefs for adidas football in MENA to ensure responses are insight led, aligned with global guidelines, inspirational and on budget
Steer the MWB allocation across the Market alongside the hub teams and within Global guidelines as part of the planning process
Establishing and creating strong relationships and managing day-to-day activities with relevant internal and external partners
Being the ultimate Brand Guardian for adidas football in the MENA region

Requirements

University degree in Business or a minimum of 4 - 6 years equivalent professional experience in Marketing (agency or client side)
Previous experience in a Matrix organization with Global and Local exposure
A strong passion for football is important
Strategic Thinking with Operational Discipline
Executional excellence. Excellent creative/design/ art direction sense
Strong conceptual understanding of brand building
Strong PR event experience and event management skills
Significant knowledge of the full marketing mix (advertising, events, sponsorship, retail) with a major brand or agency (sporting goods or FMCG industry preferred)
Strong expertise in digital and social media
Advanced user of MS Office suite of products
Marketing Budget Management
Strong Interpersonal and influencing skills (eg. Relationship management, facilitation and consumer minded brand builder)
Language Fluency in English and Arabic

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Brand Communications Manager - Football

Job Description

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