This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
We are looking for a Brand Communication Manager to lead communication initiatives for our medical division, with a strong focus on building credibility through healthcare professionals and driving consumer education. This role will work closely with doctors, hospitals, and healthcare institutions to promote our nutraceutical portfolio.
Job Responsibility:
Develop and execute brand communication strategies aligned with medical marketing objectives and company goals
Build and manage strong relationships with doctors, nutritionists, and hospital stakeholders
Drive consumer education initiatives through hospitals, clinics, and healthcare platforms
Plan and execute sampling activities, health camps, and on-ground activation programs in collaboration with medical partners
Design scientifically backed communication materials in coordination with medical and regulatory teams
Ensure all communication is compliant with healthcare guidelines and industry regulations
Collaborate with sales teams to support doctor engagement programs and institutional tie-ups
Lead awareness campaigns for Pocari Sweat targeting specific health needs
Work closely with digital and brand teams to amplify medical messaging across channels
Monitor program effectiveness and generate insights for continuous improvement
Identify customer needs and societal needs and determine how we can meet these needs and contribute to our customers and society
Follow company strategy and timeline
Collaborate with cross-functional teams to create and implement marketing campaigns across various channels, including digital, social media, print, events and consumer relationship
Analyze marketing data (e.g., sales reports, social media analytics) to measure campaign effectiveness and optimize strategies
Understand the brand guidelines and oversee the production of marketing materials, such as brochures, videos, and website content
Lead and mentor a team of professionals, providing guidance and support to achieve departmental goals
Identify opportunities for partnerships and sponsorships to enhance brand visibility and reach new audiences
Involve influencers and discuss the strategy
Visit the sales and consumption sites to investigate why consumers buy and use the product, and to understand the challenges and opportunities
When product sales are feasible at hospitals or clinics, collaborate with the sales team to drive business expansion
Requirements:
PHD, Master's degree, Bachelor's degree in Life Sciences, Pharmacy, Nutrition, Marketing, or related field
5 –10+ years of experience in brand communication, medical marketing, or healthcare marketing
Proven experience working with doctors, hospitals, and healthcare institutions
Exposure to nutraceuticals, health drinks, hydration beverages, or FMCG healthcare categories
Strong understanding of consumer education and patient engagement initiatives
Experience in planning and executing on-ground activations and sampling campaigns
Excellent communication, presentation, and stakeholder management skills
Nice to have:
Ability to translate scientific information into simple, consumer-friendly communication
Experience in managing medical KOLs (Key Opinion Leaders)
Familiarity with regulatory and compliance requirements in healthcare communication
In-depth understanding of the healthcare and medical sectors, including medical devices, pharmaceuticals, or healthcare services
Knowledge of trends in digital health, telemedicine, and medical technologies is beneficial