Job Description
Brand Campaign Manager (up to £43,000) At Immediate, we’re home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food, Gardeners’ World and History Extra. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events. We’re the destination for people looking to get more from the things they love. We help inspire them; deepening their knowledge, skills and fuelling their passions, to enjoy more of what life has to offer. Whether it’s the big things, or the little things; from reaching fitness goals to savouring good food, cultivating outdoor, or indoor, spaces, or enjoying the latest TV sensation with loved ones – we help bring our audiences joy. About the role We are looking for a highly organised and collaborative Brand Campaign Manager to join the Gardeners’ World team to support on the delivery of integrated B2C brand marketing activity. Reporting to the Brand Growth Lead, this role will play a key part in delivering multi-channel campaigns, supporting audience growth initiatives, maintaining brand consistency, and helping identify opportunities to increase engagement and commercial performance. The role requires a strong campaign manager who is confident working cross-functionally, able to make informed decisions and comfortable managing multiple stakeholders and priorities in a fast-paced, content-led environment. As a Brand Campaign Manager, you will; Support on the delivery of integrated multi-channel marketing campaigns from briefing through to post-campaign analysis including managing campaign timelines, content creation, budgets, approvals and reporting processes. Lead and support the execution of key brand initiatives including the Gardeners’ World 2-for-1 campaign and wider audience engagement activity. Act as a brand guardian, ensuring consistency of messaging, tone of voice and brand representation across all touchpoints. Work collaboratively with editorial, acquisition, commercial, design, social, CRM, events and digital teams to deliver joined-up campaigns. Support campaign optimisation through performance reporting, insight analysis and data-led recommendations. Monitor audience trends, competitor activity and market insights to identify opportunities for audience growth and engagement. Contribute ideas to support brand growth outside of seasonal peaks through partnerships, campaigns and new audience opportunities. Work closely with Gardeners’ World Live events teams to ensure consistent brand representation across on-site activations and promotional materials.
