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Brand Building Specialist

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Unilever

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Location:
India , Mumbai

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Brand Building Specialist role in Home Care Marketing, focusing on the Detergent Bars Market of India.

Job Responsibility:

  • Develop an in-depth understanding of regional markets, consumers, and leading communication within the Detergent Bars Market of India
  • Independently analyse internal and external data to identify cluster x pack x channel level issues/opportunities and action them
  • Work with media teams and other stakeholders to deploy an effective media mix for Rin across traditional and new-age media platforms
  • Brief and create communication strategies for Rin Bars Statics x Creatives (in conjunction with CMI & Creative Agencies)
  • Liaise with stakeholders across Finance, Supply Chain, R&D, and Procurement to lead end-to-end networks involving pricing changes, SKU launches, pack and product changes

Requirements:

  • Master’s degree in Marketing or Business Administration
  • Minimum 2+ years of experience in Marketing
  • Strong Consumer Centricity and ability to interact and crack consumer insight
  • Strong analytical capabilities - Proficient in Nielsen, IMRB, and Chanakya
  • comfortable working with large datasets
  • Knowledge of General Trade and Modern Trade Channels
  • Network management & Ability to manage and influence cross-functional teams
  • Experience liaising with Finance, Supply Chain, R&D, CD (Sales), and other partner functions
  • independent thinking with an owner’s mindset
  • High bias for action, global mindset, consumer centricity, and strong project management skills

Additional Information:

Job Posted:
January 07, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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