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The Walt Disney Company (TWDC) is a global leader in family entertainment, renowned for its storytelling, creativity, innovation, and ability to bring magic to audiences of all ages. For over a century, Disney has shaped the entertainment industry with iconic brands, beloved characters, groundbreaking technology, and unforgettable experiences. Today, TWDC operates at a truly global scale, with teams and operations across film, television, streaming, consumer products, sports, and world‑class experiences. You’ll join a team grounded in our Disney values — acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day. We’re looking for a Brand & Content Marketing Manager who will drive the development and execution of local marketing strategies to elevate Disney+ General Entertainment and the overall Disney+ brand. In this role, you’ll play a key part in launching standout titles, building long‑term engagement, and ensuring our stories connect meaningfully with Spanish audiences.
Job Responsibility:
Lead the creation and execution of marketing campaigns for Disney+ General Entertainment and exclusive content in Spain
Craft and implement marketing strategies that align with business priorities and resonate with Spanish audiences
Partner closely with Brand, Creative, PR, Content, Performance, and Social Media teams to ensure cohesive and impactful campaigns
Conduct audience, content, and creative research to guide strategic decisions and strengthen cultural relevance
Manage media agencies in the development and rollout of full-funnel campaigns, ensuring adherence to brand standards and performance goals
Support the launch of global and regional titles, adapting campaigns for the Spanish market and coordinating with regional counterparts
Contribute to insights decks, business cases, strategic plans, and post-campaign analysis
Help shape Disney+ Spain’s long-term brand strategy through research, strategic proposals, and innovative marketing solutions
Identify and activate brand-building opportunities across content marketing, social media, partnerships, and PR/events
Collaborate with regional teams to share learnings, leverage best practices, and continuously refine campaign effectiveness
Requirements:
10+ years of experience in content marketing within the entertainment industry (SVOD experience strongly preferred)
Proven ability to deliver high-impact campaigns on time and within budget
Strong analytical skills paired with sound strategic judgment
Expertise in budget management and financial oversight for large-scale campaigns
Experience leading complex, cross-functional marketing initiatives
Excellent communication and relationship-building skills
Full professional fluency in Spanish and English
Creativity, curiosity, and an open-minded, solutions-oriented approach
Exceptional attention to detail and the ability to think both strategically and tactically
What we offer:
We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong
Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives
We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment